Pharmacity Pharmacy Joint Stock Company wins at the Asian Innovation Excellence Awards 2025 for transforming health access in Vietnam

The company earned praise for introducing Vietnam’s first pharmacy subscription model, improving medication adherence and wellness access nationwide.

Pharmacity Pharmacy Joint Stock Company received an accolade in the Vietnam Health & Wellness Innovation of the Year - Retail category at the Asian Innovation Excellence Awards 2025 for its Subscription Program. The initiative redefined how people access everyday healthcare products, introducing a subscription-based model that uses data to understand real consumer needs.

The Pharmacity Subscription Program is the first of its kind in Vietnam’s pharmacy retail landscape. Through 6-month and 12-month plans priced at VND75,000 and VND100,000, customers can manage their health costs with greater predictability. Each subscription unlocks ongoing discounts on vitamins, supplements, personal care, and beauty products. For many households, this turned routine wellness from a costly habit into an attainable part of daily life.

Operating across more than 1,000 stores and an expanding digital platform, the programme connects physical and online channels in a single, continuous experience. Its partnership with Techcombank widened participation further, allowing customers to buy subscription packages at half price until the end of 2025.

The results have been significant. Repeat purchases grew by 30%, whilst medication non-adherence fell by 25%. Average basket size rose by 39%, and more than 90% of subscribers reported satisfaction with the programme’s value and ease of use.

Pharmacity’s innovation contributes directly to Vietnam’s goal of achieving universal health coverage. Continued digital development and collaboration with financial partners keep the programme evolving, building a system that helps more people maintain consistent access to affordable, reliable healthcare.

The Asian Innovation Excellence Awards honours companies that achieve measurable outcomes and address key challenges through innovation and operational improvement, recognising initiatives that drive meaningful progress across diverse industries in the region.

The Asian Innovation Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. For more information on the awards programme, you may contact Julie Anne Nuñez-Difuntorum at (+65) 3158 1386 ext 242 or at [email protected].