Nominate your successful customer experience initiatives at the Asian Experience Awards 2022
Deadline for entries is on 29 July 2022.
In the past two years, customer experience (CX) has become more imperative to differentiate brands. A survey by Forrester revealed that in the hierarchy of great CX, customers place a high premium first-time resolution of concerns (50%), followed by short response times (36%) and knowledgeable representatives (35%).
With a view to honour exceptional brand experience, Asian Business Review is now accepting nominations to the Asian Experience Awards 2022 following its successful launch last year. Now in its 2nd year, this awards programme aims to recognise the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.
Nomination is open to companies in all industries in Asia. If your company recently launched a unique or innovative experience for your clients, potential customers, or employees, nominate them now!
The awards programme welcomes entries that highlight outstanding experience initiatives launched in part or full or had any upgrades within the last 24 calendar months. The awards will be given on a country-level basis, with one winner per category and its corresponding industry for each country:
- Brand Experience of the Year
- Customer Experience of the Year
- Digital Experience of the Year
- Distribution Experience of the Year
- Employee Experience of the Year
- Partner Experience of the Year
- Product Experience of the Year
- Service Experience of the Year
- User Experience of the Year
“This is a big honour for us and we are very, very encouraged by the award, which recognises the service quality of our frontline professionals and our relationship management strategy. This is also a strong motivation for us to continue to deliver excellent service in future,” said Donald Tan, Chief Executive Officer of China Telecom Global. The telco was recognised with the Customer Experience of the Year win in the Telecommunications category at the 2021 instalment of Asian Experience Awards for its ‘Customer First, Service Foremost’ philosophy.
"We, at SAP CX, are very humbled by the recognition from the Asian Business Review. It really means to us that we are tuned in to what is happening in the market. We have seen a massive response from the campaign we have been running with. People out there, the consumers, have really responded well, so we are on the right track proving out certain points." said Peggy Renders, General Manager and SVP of SAP Customer Experience APJ. The company was recognised with the Brand Experience of the Year in Technology category last year for its ‘Heart Matters Campaign’.
The entries will be reviewed based on inspiration behind the initiative, uniqueness & innovation, effectiveness, impact on the company and industry, as well as dynamism to changes and progressive opportunities by a prestigious panel of judges consisting of industry regional experts from top accounting firms.
Nomination is free of charge. Deadline for submission of entries is on 29 July 2022.