Michelin Indonesia converges four entities to achieve a shared vision | Asian Business Review
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Michelin Indonesia converges four entities to achieve a shared vision

The baseline for the company’s success lies in its value of “act with respect.”

A recent investment and acquisition by Michelin Group has increased its size and footprint in Indonesia from only 15 employees to four entities with more than 5,800 employees from different industries. Since its establishment in 1997, Michelin has continuously expanded its business portfolio in Indonesia through the acquisition of PT Michelin Indonesia (PTMI) as a holding company, an integrated natural rubber company PT Royal Lestari Utama (RLU), synthetic rubber manufacturer PT Synthetic Rubber Indonesia (SRI), and PT Multistrada Arah Sarana, Tbk. (MAS) as tyre manufacturer. The four entities drive a transformation into “One Michelin Indonesia” that caters upstream to downstream products and services.

The company’s success is rooted in its core value of “act with respect.” “In Michelin, our value does not stop on the business level, but also towards our people. We believe that the key towards growth and success lies both on the outside and inside our company. Integrity has always been a pivotal part of how we engage our employees, and this is a testament to the transformative power of a well-executed integration strategy, shared vision, and nurturing a culture of collaboration and inclusivity amongst all employees,” President Director of PT Michelin Indonesia Sai Banu Ramani explains.

Michelin Group in Indonesia is set to inspire by touching employees’ emotional elements such as work-life balance, recognition, and future career development, amongst others, by creating an environment that drives people’s engagement. It also aims to have an aligned governance and common shared processes that are structured, sustained, and regulated.

Starting in the middle of a global pandemic with high restrictions everywhere and low employee spirit made this acquisition all the more challenging and special. Michelin recognises the impact of the pandemic on employees, which is why it has taken proactive measures to boost engagement. It has promoted well-being and a healthy work-life balance and built a collaborative office and management fora to facilitate seamless communication within the team and bridge the gap between the entities.

Michelin’s initiatives provide new and thrilling opportunities from a business, employee, and company standpoint. This successful collaboration between the companies, which forged a sense of unity amongst them, has been acknowledged by the inaugural Asian Management Excellence Awards as Michelin Indonesia clinched the win in the Indonesia Employee Engagement of the Year - Automotive & Transport Equipment category.

The coveted awards programme celebrates the finest business leaders, innovators, and companies in Asia, and commends exceptional achievements in the various aspects of operations, including employee engagement programmes, diversity and inclusion projects, and health and wellness initiatives.

The Asian Management Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Jane Patiag at [email protected].

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