The ENTERTAINER business secures victory at Middle East Technology Excellence Awards 2024

Honoured for its rewards programme for Visa’s xperience with the ENTERTAINER, which redefines traditional customer rewards paradigms.

Loyalty and rewards solutions provider the ENTERTAINER business took home the Digital - Banking category win at the prestigious Middle East Technology Excellence Awards 2024 for its pioneering rewards programme xperience with the ENTERTAINER, which has revolutionised the customer rewards landscape.

Tailored exclusively for Premium Visa Cardholders in the Gulf Cooperation Council (GCC), xperience with the ENTERTAINER offers unbeatable value with 2-for-1 deals across Food & Drink, Beauty & Fitness, and Attractions & Leisure in the UAE, Qatar, Oman, KSA, Kuwait, and Bahrain.

It leverages a sophisticated Bank Identification Number (BIN) locking mechanism using Visa Card Eligibility Service, utilising the initial six digits of the card number to classify card types and perform instantaneous user verification against the banking system. It also facilitates seamless onboarding via real-time eligibility assessments and supports banks in fraud mitigation and reward distribution optimisation through accurate card type identification.

Amidst the need to cater to the diverse needs of its user base, xperience with the ENTERTAINER has recently undergone a significant upgrade where patrons now have the freedom to effortlessly link multiple cards to their accounts, with the application intelligently computing tier status and automatically assigning upgraded benefits accordingly. This is a major upgrade from its initial feature that only allowed customers to link a single card.

Customers can now enjoy rewards seamlessly across Premium Visa cards – Visa Infinite, Visa Signature, and Visa Platinum. This change has led to an impressive 48% increase in onboarding, a 50% increase in redemptions, and a 100% increase in card spend, demonstrating the effectiveness of the programme in delivering real value to Premium Visa Cardholders.

The offers are also customised according to customer tiers determined by BIN numbers. Progression through tiers empowers users with premium rewards, fostering a sense of exclusivity and appreciation.

The programme's higher engagement has encouraged Premium Visa cardholders to use their cards more for payments, making their experience more rewarding. This has also helped users save more, reinforcing The ENTERTAINER as the top rewards platform for smart consumers in the GCC.

“At its core, xperience with the ENTERTAINER is a testament to innovation, redefining the traditional customer rewards paradigm by seamlessly integrating cutting-edge technology with customer-centric features,” the company said.

This synergistic approach has not only strengthened customer retention but has also fostered unwavering loyalty towards the brand.

The Middle East Technology Excellence Awards honours pioneers of technological innovation in the region, recognising those who have significantly contributed to the pursuit of excellence within the industry. It celebrates companies, initiatives, and leaders that have utilised advanced technologies in improving business outcomes.

The Middle East Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].