Asticom wins accolade at Asian Innovation Excellence Awards 2025

The company’s care-driven initiatives strengthen employee well-being, inclusivity, and sustainable workplace culture.

Asticom won the Philippines People Innovation of the Year - Business Services in the Asian Innovation Excellence Awards 2025. The company was recognised for its progressive approach to human resources, which combines compassion, flexibility, and development to build a thriving and inclusive workforce.

The company’s people innovation strategy is anchored on “malasakit,” a Filipino value that reflects care and compassion and manifests through programmes that promote well-being, inclusion, and social responsibility.

Its structured learning pathways, including the ASSTIGS Onboarding Programme, Asticom Learning LaunchPad, and Technology Bootcamp, equip employees with leadership, customer experience, and technology skills. These initiatives are complemented by comprehensive wellness programmes covering physical, mental, and financial health, as well as hybrid work arrangements that foster balance and productivity.

Asticom also places strong emphasis on diversity and inclusion. Events such as Women’s Month, Pride Month, and Moms in Bloom highlight the company’s commitment to equality and representation. Its workforce maintains a 1:1.2 male-to-female ratio, whilst leadership positions show an even more balanced 1:1.37 ratio. Recognition platforms like the STRIVE Awards celebrate employees who demonstrate excellence and uphold Asticom’s values, whilst the annual Leadership Summit cultivates alignment and purpose amongst current and future leaders.

Beyond the workplace, Asticom’s Corporate Social Responsibility initiatives extend its malasakit values to communities. Programmes such as Isang Lapis, Isang Papel, and World Hunger Day food repacking activities encourage employees to contribute to education, hunger relief, and sustainability causes through tree planting and other environmental efforts.

These integrated efforts deliver measurable results: Asticom achieved a 94% Employee Satisfaction Score, a +67 Net Promoter Score, and maintained a 20% attrition rate, significantly below the industry average of 25-30%.

The Asian Innovation Excellence Awards honours companies that achieve measurable outcomes and address key challenges through innovation and operational improvement, recognising initiatives that drive meaningful progress across diverse industries in the region.

The Asian Innovation Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. For more information on the awards programme, you may contact Julie Anne Nuñez-Difuntorum at (+65) 3158 1386 ext 242 or at [email protected].