Arab National Bank pioneers financial education with immersive metaverse experience

Through virtual masterclasses and live streams, ANB equips entrepreneurs with the knowledge and skills needed to drive business growth and succeed in the digital era.

Aiming to equip entrepreneurs with tailored knowledge to optimise their payment processes, foster substantial business growth, and set a new benchmark in digital payment education, leading financial institution Arab National Bank (ANB) redefines financial education for the sector through ANB Verse, a metaverse technology that utilises virtual reality (VR) and augmented reality (AR) to offer immersive, interactive learning experiences.

ANB Verse leverages a state-of-the-art Metaverse Headquarters, where participants engage in virtual masterclasses conducted by expert-led learning sessions and live streams showcasing the latest in payment innovations.

It is designed to be inherently flexible and responsive to the evolving needs of the digital landscape and the entrepreneurial community. By incorporating VR and AR, ANB creates a dynamic educational environment that adapts to the pace of technological advancements and market demands.

At the same time, it allows entrepreneurs to simulate and de-risk real-world payment scenarios in a controlled, virtual setting, accelerating their ability to innovate and adapt their business strategies effectively.

ANB Verse is not merely a technological feat but a transformative educational tool that blends VR and live streaming to deliver real-time, interactive tutorials and consultations.

The initiative has enhanced user engagement and satisfaction, as observed through positive feedback during virtual events and consultations.

This initiative marks ANB as a frontrunner in integrating advanced digital realities with financial education, making complex payment strategies accessible and actionable for entrepreneurs worldwide. The impacts of the technology have been acknowledged by the coveted Middle East Technology Excellence Awards 2024 as ANB earns the title in the Augmented Reality and Virtual Reality - Banking category.

ANB Verse underscores the company’s commitment to pioneering the integration of technology in banking and empowering entrepreneurs with cutting-edge tools and knowledge to thrive in the digital era.

“ANB's metaverse-based educational initiative is a groundbreaking step in financial services, offering a highly innovative, effective, and dynamic solution that not only addresses the immediate needs of entrepreneurs but also contributes to the broader transformation of the financial landscape,” it said.

The prestigious awards programme honours pioneers of technological innovation in the region, having significantly contributed to the pursuit of excellence within the industry. It celebrates companies, initiatives, and leaders that have utilised advanced technologies to improve business outcomes.

The Middle East Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].