Metigy drives growth for SMEs through AI-powered marketing technology
The company brought home the Australia Technology Excellence Award for AI - Advertising.
For many small to medium-sized enterprises (SMEs), providing services to their customers comes from a place of hopeful opportunity. Every new business owner commits to fully support and execute ideas with the best efforts.
Despite beaming hope, they are faced with the struggle of introducing their brands to the competitive market, which is also filled with big names and competitors. While this can be intimidating, it all comes down to how brands present themselves and the various marketing technologies available to them.
This is what Metigy helps its users to realise as they provide their services. The company takes on the responsibility of helping SMEs thrive online in a challenging and competitive digital world.
“We’re an extension of these businesses and we’re with every Metigy user, every step of the way, making sure every opportunity is realised. That makes our work, of building award-winning products and services that really matter, meaningful,” Metigy said.
Metigy adapts to support brand objectives by helping SMEs get creative and use content planning tools with professional images and videos, allowing users to collaborate on edits, approvals, and scheduling via the content calendar.
Moreover, clients can track engagement, reach, growth metrics, and competitor performance through Metigy. They can learn from every interaction with their audience and get insights into what works best and what marketing strategies are more effective.
Metigy believes that the combination of technology and human creativity is the future of marketing, especially for SMEs.
“We are continually innovating and even entering into the creative process to recommend images aligned with the headlines and ad copy. We are changing the way marketers think about creative and campaign outcomes with ever-increasing certainty,” the company said.
Such an outlook has borne promising results for them. In 2020, Metigy has seen a 300% year-on-year revenue growth and its customer base is now across 92 countries globally.
Moreover, its North Star is to be the first martech company to apply AI to the insights and strategy element of decision making for SMEs on a global scale and at a more affordable price.
Metigy is currently the only platform in its competitor set to combine AI recommendations and decision support with content and ads management.
This feat has made Metigy stand out and bag the AI - Advertising category at the Australia Technology Excellence Awards 2021. Its progressive marketing technologies help novice marketers master social marketing, and empower professional marketers to achieve results in real-time.
“Whilst accolades are not why we started Metigy, nor what gets us up and focused every day, they are a great acknowledgement that we are doing something right. And a great motivation to work harder to achieve our vision for a tech platform that changes the whole marketing function,” they said.
Watch the interview below to know more about their winning project: