How Oracle embeds Gen AI across product offerings

AI adoption surges as tools reshape APAC industries.

Oracle is embedding generative AI across its entire product suite as adoption accelerates across sectors and shifts from experimental features to foundational infrastructure.

“For the last 47 plus years, Oracle has been doing innovation, and that's what we see in every product and services that are released by Oracle specific to AI,” said Shailender Kumar, Senior Vice President & Regional Managing Director India and NetSuite JAPAC, Oracle NetSuite Global Business Unit.

“AI today is embedded in all our offerings, and that's what we are getting in front of our customers, starting from infrastructure, whether you talk about GPUs or CPUs, all those things we offer to our customers.”

He added: “We have an autonomous database, an autonomous OS, which is all about self-driving, self-securing, self-recovering. And then, of course, applications, whether they are Fusion Applications or NetSuite applications, have Gen AI embedded in every layer.”

Calling NetSuite “equal to AI,” he explained that while most vendors are adding generative AI as a feature, Oracle built NetSuite with AI as the core platform.

“You talk about content creation, you talk about summarisation, you talk about customer servicing. Those are the kind of things which are possible today,” he said. “There is a big feature called NetSuite Text Enhance. You have to just put some keywords and you get the complete text in front of you.”

“You can see pattern analysis. You can see sentiments because you have a complete document in front of you, and you can slice it, dissect the way you want,” he added. “With the availability of no code and low code platforms, things now are available for people in general to use it rather than just banking on data scientists.”

Three sectors are leading the charge in AI demand: health, financial services, and manufacturing. Governments are also using AI for smart cities—from “traffic planning” to “urban planning”—across Singapore, China, and South Korea.