ERP transparency drives quality, speed in specialised manufacturing: Extel
Oracle NetSuite enables full traceability and quicker delivery for specialised clients.
Maintaining uncompromising quality standards whilst scaling operations in highly regulated sectors such as defence and medical manufacturing remains one of Extel Technologies’ biggest challenges, its CEO, Bruce Fitzgerald, said. Speaking at the sidelines of SuiteWorld, he said Oracle NetSuite’s enterprise resource planning (ERP) platform has been critical in helping Extel capture and trace data across its processes.
Fitzgerald explained that before adopting the system, information capture had been manual and time-consuming. “Without an Oracle NetSuite platform, we’re having to do that manually in spreadsheets,” he said.
He added that automation through the platform’s warehouse management system allows Extel to track and trace components from the receipt of goods through the entire manufacturing process. “It allows us to provide a full turnkey solution… and full traceability.”
With operations in Australia and the US, Fitzgerald said supply chain transparency has become essential. “We’ve seen many challenges in supply chain, particularly in electronics, over the last three or four years,” he said. He noted that NetSuite’s OneWorld platform provides “total transparency” across subsidiaries, helping the company consolidate data, monitor demand, and respond faster.
He said this visibility enables Extel to move from a reactive to a proactive stance when working with clients. “We can simply consolidate via the OneWorld platform and drill into the detail to understand what the requirements are, and then… take a very proactive position with our clients,” he said.
Fitzgerald said Extel aims to strengthen collaboration and speed for customers in Asia. He explained that clients increasingly expect manufacturers to deliver products in shorter timeframes. “Clients… are wanting us to manufacture those in a reduced timeframe,” he said. He added that NetSuite helps Extel gather information quickly, make informed decisions, and accelerate time-to-market.
Fitzgerald said this focus on collaboration, transparency, and quick turnability will remain central to how Extel supports specialised industries and expands across international markets.
Commentary
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
Why bigger digesters alone won't solve Asia's renewable energy challenge
Only the agile will win across ASEAN’s evolving markets
Scaling for resilience: What Asia Pacific’s bioenergy markets can learn from each other
Asia is leading payments modernisation and banks can't afford to fall behind
To outsmart modern fraud, we must first know the enemy
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing