Analysing social media shopping trends
313 views

Analysing social media shopping trends

Smitarani Tripathy, who is a Social Media Analyst at GlobalData, has discovered that TikTok is fast becoming a sought-after platform for online shopping. Based on GlobalData's research, TikTok emerged as the most popular media app among 30% of people discussing online shopping topics.

TikTok has implemented new features, such as a 5G-enabled shopping experience with Why Shop, e-commerce fulfillment and shipping centers, and shopping app features, to enhance the shopping experience on the platform. Following Instagram's decision to remove its marketplace option, TikTok could seize an opportunity to entice brands and creators seeking novel shopping and advertising opportunities. As TikTok's popularity continues to grow, particularly among younger age groups, it may become the top choice for online shopping.

Nonetheless, the mounting competition on TikTok may lead to an escalation in advertising and influencer partnership costs, which could make it challenging for small businesses to keep pace. It is uncertain how TikTok's e-commerce platform and other initiatives will impact its reputation as an online shopping destination going forward.

To know more, watch the full interview.

#AsianBusinessReview

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Few Singapore SMEs have cyber insurance
They seek to ward off cyber threats but not through insurance.
Insurance
Dear Me Beauty eyes flagship store
The branch could serve as the foundation for broader market growth.
Vietnam's Cake Digital Bank breaks even by meeting small needs
The Vietnamese digital bank owes its success to quick loans and low-limit credit cards.
BCA superapp drives digital transaction growth
Inter-account transfers were the most widely used service, followed by virtual payments.