The majority of business leaders have difficulty reaching potential new customers | Asian Business Review
, Singapore
292 views

The majority of business leaders have difficulty reaching potential new customers

Certain strategies for reaching customers are no longer effective.

Nearly all (96%) of Singapore business leaders admitted that reaching potential and existing customers is getting more difficult in 2023 than it was a year ago, a HubSpot survey showed.

Almost half (43%) said the growth is slowing and current strategies are being less effective. Of the 43%, more than eight in ten (83%) said this has remained consistent or has become more of a challenge over the past 12 months.

Kat Warboys, HubSpot APAC director, said if brands will not address this issue, they will waste time and money for campaigns “falling on deaf ears.”

Another hurdle being faced by business leaders is data and systems, with 28% of them saying that there are poor quality of data, inaccessible data, and not enough data.

HubSpot asked 1,300 Singaporean consumers and business leaders online in May to find out the challenges and changes they have faced over the past few years.

Follow the link for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Global hydro turbine market to hit $4.9b by 2035
Investments in RE transition and grid reliability are some of the factors fuelling the growth.
PV inverters market to reach $49.0b by 2035
The expansion is being fuelled by the push for decarbonisation and RE integration.
Electric ship market to hit $18.39b by 2032
The passenger ship segment is seen to hold the largest share.

Exclusives

EDC to upgrade Leyte geothermal plants with US tech
It seeks to boost efficiency and sustainability and extend plant life.
Arkora accelerates 200 MW hydro push
It plans to stay ahead in Indonesia’s renewable transition through AI.
KS Orka tops 200 MW with Sorik Marapi expansion
It marks a milestone in one of Indonesia’s biggest baseload clean power projects.