News

Staff Reporter

, Singapore

Published:

6 months ago

Photo by Negative Space: https://www.pexels.com/photo/working-macbook-computer-keyboard-34577/

Around 4 in 5 SG e-commerce organisations adopt AI

About 38% are still experimenting with AI implementation.

A total of 80% of e-commerce organisations in Singapore are already using artificial intelligence (AI) in their operations, according to a report by Salesforce.

Sujith Abraham, senior vice president and general manager for Salesforce ASEAN, said the technology enables players in Singapore’s commerce industry to “add value” at every customer journey touchpoint.

“This paves the way for a fresh wave of digital innovation that boosts productivity, customer engagement, and business growth,” Abraham said.

ALSO READ: Shopee is top e-commerce platform amongst Indonesian TikTok shop users

“Still, successful AI implementation and usage relies critically on the quality of data and its management. Companies that can effectively leverage their data in a trusted manner for AI-powered innovations can create immersive, connected customer experiences that will strengthen relationships and build long-term brand loyalty,” he added.

The report found that around 42% of e-commerce organisations have fully implemented the technology, and 38% are still at the experimenting stage.

Salesforce added, that 20% are still assessing if and how can AI align with their operations.

The report surveyed 2,700 e-commerce practitioners in 15 countries, 200 of which were from Singapore.

Follow the link for more news on

Asia E-commerce

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit