Ciputra Life eyes more clients beyond group network

Rising health benefit demand is driving deeper ties with firms and banks. 

Asuransi Ciputra Indonesia (Ciputra Life) is widening its corporate insurance and digital distribution channels to drive growth, as it focuses on partnerships beyond the Ciputra Group network. 

President-Director Hengky Djojosantoso said the insurer aims to work with more companies and banks whilst modernising operations to improve speed and service quality. “Partnerships allow us to reach more customers and design products that better fit their financial needs,” he told  Insurance Asia. 

He also said the employee-benefit segment has become a key growth area, with more than  30,000 employees now covered under group life and health policies linked to Ciputra’s hospital network. 

Rising demand for health benefits is likewise pushing the insurer to deepen ties with corporate clients and financial institutions, he said. 

Ciputra Life has digitised most front-end operations, enabling claims and policy updates via  WhatsApp and email. The company is developing an integrated digital platform combining e claims, e-policy, and data analytics to reduce manual processing and improve accessibility. 

As of September 2025, Ciputra Life’s equity stood at $16.6m (IDR 278b), remaining above the minimum capital required by Indonesia’s Financial Services Authority. Total assets reached  $74.2m (IDR 1.23t), continuing their steady rise from $59.7m (IDR 997b) in 2024, while investment assets grew to $60.1m (IDR 1.00t) from $48.9m (IDR 817b) a year earlier, and total premium income amounted to $21.9m (IDR 365b). 

About two-thirds of its portfolio now comes from external partnerships, up from 40% two years ago. “Both internal and external businesses are growing, but expansion outside the group has accelerated faster,” Hengky said. 

The insurer is also expanding its microinsurance program by offering annual premiums starting at $0.90 (IDR 15,000). Distributed through schools and community groups, the product improves insurance access and awareness among lower-income households. 

Indonesia’s life insurance penetration remains below 3% of gross domestic product, leaving substantial room for growth. 

Ciputra Life expects to capture more of that market through a mix of corporate partnerships, digitalisation, and inclusive products aimed at first-time policyholders, Hengky said.