Sinar Mas Land wins Indonesia Brand Experience of the Year - Real Estate in the Asian Experience Awards 2025

With over 50 years of experience, Sinar Mas Land was recognised for its diversified portfolio spanning townships, residential,  commercial, retail, and industrial estates. 

Sinar Mas Land, a leading Indonesian property developer, has been honoured with the Indonesia Brand Experience of the Year - Real Estate category award at the Asian Experience Awards 2025 held at the Marina Bay Sands Expo & Convention Centre in Singapore on 25 September 2025. 

The Indonesia Brand Experience of the Year category highlights companies that successfully elevate their corporate profile whilst strengthening relationships with consumers, employees, and communities through innovative approaches such as impactful visual identities, value-driven storytelling, and purpose-aligned collaborations. 

Herry Hendarta, Deputy Group CEO Strategic Development & Assets Sinar Mas  Land, said, “We are honoured to represent Indonesia’s real estate industry to receive this prestigious award. At Sinar Mas Land, we believe that fostering strong relationships with consumers through meaningful brand experiences is fundamental to sustainable growth.  As a key player in global property development, we remain committed to delivering continuous innovations that enhance customer satisfaction and improve the quality of life for communities. This recognition further solidifies our position as a leading force in the  regional and global real estate industry, whilst inspiring us to continue driving the 
innovation in the years ahead.” 

The award was presented to Sinar Mas Land in recognition of its ability to deliver a strong brand experience through the development of one of its flagship projects, BSD City, the fastest-growing mega township. Through its tagline “Always Alive”, BSD City has successfully established a strong brand positioning as a vibrant and dynamic destination for living, business, and lifestyle. Spanning ± 6,000 hectares and home to more than 250,000 residents across over 142 residential clusters, BSD City is designed to be more than just a place to live. With a total population reaching 500,000, it is envisioned as an integrated, future-ready urban destination that is always alive with energy, opportunities, and meaningful human connections. 

At the core of this initiative is a commitment to enhancing customer experience. This is embodied in the Sinar Mas Land Precious loyalty programme that provides exclusive,  long-term benefits to homeowners. These include priority access to new launches, special benefits for property ownership, and curated lifestyle rewards through collaborations with premium brands. In support of its innovation-driven approach, BSD City also leverages digital solutions to enhance daily living. The OneSmile App functions as a centralised platform that connects residents to home services, neighbourhood updates, and real-time assistance. Meanwhile, its 24-hour Sinar Mas Land Virtual Assistant (SILVIA) provides fast and reliable support to property owners through a humanised approach. 

Ultimately, BSD City is a living expression of Sinar Mas Land’s purpose to create a place where every experience, big or small, contributes to a deeper sense of connection,  identity, and pride in being part of the community. More than just a mega township, BSD  City embodies Sinar Mas Land’s vision of building a future-ready city where innovation,  sustainability, and community come together—aligned with our commitment to Building for a Better Future. 

As the largest and most diverse developer in the country and a key player in Southeast  Asia, Sinar Mas Land has developed a wide range of projects, including Kota Wisata & Legenda Wisata (Cibubur), Grand Wisata (Bekasi), Rancamaya Golf Estate, Royal Tajur, Harvest City (Bogor), Wisata Bukit Mas & Klaska Residence (Surabaya), and Grand City  Balikpapan and Balikpapan Baru (Balikpapan). At the global level, Sinar Mas Land is recognised for its strategic projects across Singapore, Malaysia, China, Australia, and  London.

The Asian Experience Awards, presented by Asian Business Review, is a prestigious awards programme that recognises leading organisations across the region for delivering exceptional product and customer experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].