Doris Wu

As a senior brand strategist, Doris enjoys working and playing in the space where analytics meet creativity, crafting brand strategies that reflect their unique nuances.

With a deep passion for problem-solving and a keen eye for building impactful brands, Doris's experience spans across corporate and consumer brands. These include sectors such as Telecom, Finance & Banking, Hospitality, and Luxury, with notable clients like HSBC, UOB, Bank of America, Marriott Group, LVMH, and Richemont Group.

Within these partnerships, she has worked on the merger of Malaysia's leading telecom companies, Celcom and Digi. Her expertise helped establish an impactful and future-facing new brand, CelcomDigi, in the industry.