German-led BPO ServiceBuro carves a niche in the Philippine market

Founder and Owner Julian Stark talks about the company’s unique offering and its competitive advantages in the BPO industry.

In a burgeoning business process outsourcing (BPO) industry, the Philippines has garnered global attention. Amidst this environment, a new player, ServiceBuro, is making its mark. The brainchild of German entrepreneur Julian Stark, ServiceBuro specialises in serving German businesses, leveraging the plentiful talent pool in the Philippines.

In a recent conversation with Asian Business Review, Stark elaborated on the unique proposition of ServiceBuro. “What makes us unique are several factors,” he said. “Firstly, being a German myself with experience leading teams in the Philippines, I can bridge the gap between the German and Filipino business culture. Secondly, we can scale up or down our operations quickly, offering flexibility to our clients which is not often possible in Germany due to regulations and overhead costs.”

When asked why he chose the Philippines for his business, Stark cited the country's abundant talent pool and cost-effective operations. “The Philippines is home to many good universities and highly motivated individuals eager to start tech careers. In terms of overhead costs, up to 70% can be saved on employee benefits, equipment, and office space. This, combined with our understanding of both German and Filipino cultures, gives us a unique advantage.”

Stark’s past experience includes stints at global companies like Lufthansa and Bosch, which he believes gives him a deeper understanding of German business ethos and methodology.

Despite the competitiveness of the BPO landscape in the Philippines, Stark sees more advantages than challenges. He noted that the main challenge lies in sourcing talent for specific language requirements, especially less common ones. However, for mainstream languages, finding talent in the Philippines is not a problem.

Stark explained the company's specialisation in German management, “We were able to complete projects for German companies such as Bosch. Being German, I understand our customers and can act as a bridge between the two cultures. We're unique in this aspect as there are no other German-led BPOs in the Philippines or even in Asia.”

The company is easily accessible through their homepage serviceburo.net for potential clients or partners looking to get in touch.