SAP
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SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
The campaign's main objective is to find out what consumers expect from the brands and if the experiences they have had, meet their expectations.
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Their Customer Data Platform cuts sampling lead time, boosts efficiency, and enables highly targeted engagement.
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Fees friction is testing Asia’s academic ambitions