SAP
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises.
SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
The campaign's main objective is to find out what consumers expect from the brands and if the experiences they have had, meet their expectations.
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BDO UAE’s Shivendra Jha emphasises agility and foresight to keep businesses strategic
He shares how embedding technology, sustainability, governance, and agility are shaping the future of business in the Middle East.