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SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
The campaign's main objective is to find out what consumers expect from the brands and if the experiences they have had, meet their expectations.
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This comes as consumers increasingly expect hyper-personalised, multi-platform experiences, pushing broadcasters toward direct-to-consumer strategies.
Commentary
Business partnership as TKDN services: Unlocking Indonesia’s digital future
Are luxury boutique hotels the new black?