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SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
SAP’s ‘Heart Matters Campaign’ wins Singapore Brand Experience of the Year - Technology in Asian Experience Awards
The campaign's main objective is to find out what consumers expect from the brands and if the experiences they have had, meet their expectations.
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She highlighted how innovation and digital transformation are driving resilience and growth across industries in Asia.
Commentary
Fees friction is testing Asia’s academic ambitions
Turning the tide on friendly fraud as Asia’s payments surge