TP Malaysia triumphs at Malaysia International Business Awards 2025

AI-powered StoryfAI revolutionises multilingual customer engagement and sentiment analysis.

TP Malaysia, a leading business process outsourcing company, has secured the Excellence Award in the Outsourcing category at the prestigious Malaysia International Business Awards 2025. The accolade recognises TP Malaysia’s groundbreaking AI-driven solution, StoryfAI, which has redefined customer engagement through automated multilingual support, sentiment analysis, and personalised response generation.

StoryfAI eliminates inefficiencies and enhances customer interactions by enabling seamless communication in over 100 languages, requiring no additional training. This innovation has resulted in a 25% boost in productivity and a 30% reduction in average handling time, allowing businesses to expand globally without language barriers.

Furthermore, real-time sentiment analysis and automated response scripts ensure that customer interactions are not only accurate but also empathetic and highly personalised, fostering greater customer loyalty and trust.

Adhering to stringent international standards such as GDPR, ISO certifications, and advanced data protection frameworks, StoryfAI guarantees secure, scalable, and high-quality delivery across all operations. This compliance ensures that businesses leveraging StoryfAI benefit from continuous optimisation and seamless scalability.

With its ability to reduce costs, improve accuracy, and enhance customer satisfaction, StoryfAI has set new industry benchmarks, positioning TP Malaysia as a trailblazer in the AI-driven outsourcing sector. The solution’s scalability empowers businesses of all sizes to thrive in the digital economy.

“StoryfAI is a testament to our commitment to innovation and excellence. By integrating cutting-edge AI with human creativity and emotional intelligence, we are revolutionising digital transformation and setting new industry standards. This award is a reflection of our dedication to fostering meaningful, empathetic customer experiences that build lasting relationships globally,” the company stated.

The Malaysia International Business Awards celebrates the outstanding contributions of foreign enterprises in Malaysia, highlighting their role in driving economic growth, innovation, and global collaboration.

The Malaysia International Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Danica Avila at [email protected].