Sharjah Coop lands two wins at Middle East Technology Excellence Awards 2025

It was recognised in the Personalisation - Retail and the Big Data - Retail categories.

Supermarket chain Sharjah Coop clinched two major accolades at the prestigious Middle East Technology Excellence Awards 2025 for successfully implementing a comprehensive artificial intelligence (AI)-powered personalisation platform that has transformed engagement with its over 280,000 customers, as well as developing a powerful ecosystem that combines a multi-tasking operational tool with an AI-powered customer engagement platform.

Its AI-powered personalisation platform enables a deep understanding of customer journeys, preferences, and behaviours by integrating over 2.3 million monthly interactions from online, offline, loyalty, and marketplace sources into a unified single customer view with 94% data accuracy.

This proprietary AI system employs advanced machine learning algorithms that have revolutionised customer engagement strategy. This has driven affinity and RFM segmentation with 88% accuracy and predictive segments with 92% accuracy.

Overall, it has improved retention rates by 20% and increased customer lifetime value by 33%.

The platform has also orchestrated personalised communications across eight distinct channels, achieving standout results such as a 42% email open rate compared to the 29% industry average, 96% accuracy in preferred channel selection, a 288% improvement in engagement through optimal send-time optimisation, and a 15% reduction in unsubscribe rates via intelligent frequency capping.

The platform also leverages AI-driven content creation in Arabic and English, contributing to a 15% increase in engagement.

Business outcomes for Sharjah Coop have been substantial, including a 15x return on investment in multi-channel campaigns, a 49% rise in e-commerce revenue through connected retail strategies, a 50% reduction in customer acquisition costs, and a 10% to 30% improvement in marketing spend efficiency.

Meanwhile, innovation leadership has been demonstrated by machine learning models that process over 150 behavioural variables, a real-time decision engine capable of more than 10,000 concurrent personalisation decisions, advanced segmentation producing more than 500 micro-segments, and robust cross-channel attribution tracking.

Sharjah Coop’s success in AI-driven retail personalisation has earned them the title in the Personalisation - Retail category. It has also brought home the Big Data - Retail category for its operational precision and customer-focused engagement.

In enabling this, the company has integrated data from sales transactions, customer behaviour, inventory levels, and supplier databases across point-of-sale systems, loyalty programmes, online platforms, and vendors into a unified big data repository. This allows for real-time insights that optimise supply chains, personalise customer experiences, and support strategic growth.

At the core of this capability is its multi-tasking platform, a centralised retail operating system that transforms decision-making across units. It offers robust functionalities, including sales dynamics, assortment optimisation, supplier management, promotion intelligence, stock control, pricing & shelf execution, category adjacency & basket analysis, loyalty analytics, and personnel monitoring.

Complementing this is its Store Manager mobile app, which empowers store teams to spot and fix on-shelf issues instantly, track daily key performance indicators, compete with other stores in through gamified performance tracking, and provide live visibility to operational and regional directors.

Middle East Technology Excellence Awards 2025 honours the remarkable achievements of both homegrown and international firms in shaping the Middle East’s evolving technological landscape, acknowledging their innovations, strategic growth, and contributions to economic and community development.

The Middle East Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].