Mineski Global brings home the Philippines Technology Excellence Award for Gaming - Media & Entertainment at the Asian Technology Excellence Awards 2022
Its mgames™ solution aims to help super-app providers grow their subscribers and keep them engaged through casual, social games.
E-sports and digital entertainment organization Mineski Global has won the Philippines Technology Excellence Award for Gaming - Media & Entertainment at the recently held Asian Technology Excellence Awards 2022 for its social gaming platform mgames™.
Mineski developed mgames™ to help super-app providers acquire more users, keep these users engaged, increase their time in the app, and uncover new monetisation opportunities.
Super-apps are a category of apps that threaten to dominate and grab significant market share. It aims to be the single app that offers a full range of services in its users’ everyday lives. It is becoming a major disruptor in the online marketplace.
There is nothing like games to gather people together into a vibrant community. Through mgames™, super-apps providers can continuously grow and engage their respective communities through fun gaming experiences with friendly competition mixed in. The platform has over 200 hyper-casual games that can be enjoyed by users.
Mineski has seen success with mgames™, having been measured through the speed of partner adoption and the growth of its player base within the Southeast Asia region. With a span of 19 months, its registered players have grown from zero to over 3.35 million. The company’s notable partners include the Philippines’ top financial super-app Gcash, the global leading messaging super-app Viber, and Viettel, Vietnam’s largest telecommunications service provider.
The growth of mgames™ has also resulted in Mineski having a business unit of over 30 full-time dedicated staff. Its partnership with Viber also allowed the company to expand its player base to include Vietnam, Myanmar, Nepal, Sri Lanka, and Bangladesh.
The Asian Technology Excellence Awards aims to recognise exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.
For more information about mgames™, email Mr. Jonas Lim at [email protected].
The Asian Technology Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's outstanding retail initiatives, please contact Jane Patiag at [email protected].