The ENTERTAINER business revolutionises retail loyalty with seamless customer experiences powered by Card-Linked Offers
Their Card-Linked Technology allows programme members to earn and burn reward points with no delays or interventions at check-out counters.
In a dynamic market, fueled by evolving customer expectations, the ENTERTAINER business has launched an unparalleled and unique loyalty programme, ‘Darna Rewards’ by Aldar.
It has become a pioneering loyalty programme known for its exceptional customer value proposition, cross-engagement strategies and innovative technology, particularly its Card-Linked Offers (CLO). This system provides a seamless experience for earning and redeeming rewards across a network of over 800 merchants. These include a diverse range of businesses such as food and beverage outlets, spas, groceries, electronics, apparel, and a host of other lifestyle avenues.
Powered by the ENTERTAINER business, ‘Darna Rewards’ by Aldar uses cutting-edge Card-Linked Technology that enhances customer experience, encourages repeat purchases and fosters long-term loyalty.
It utilises the innovative Card-Linked Technology to seamlessly integrate the customers’ payment card with the loyalty programme application and backend solutions. Thereby eliminating the need for an additional mode to identify customers or track loyalty transactions. Members have to map one of their cards in the programme (only once) and then they will be able to receive loyalty benefits every time they use the same card.
The programme's impact has been evaluated through rigorous assessment methods, including comprehensive tracking and analytics capabilities. By leveraging real-time data, the ENTERTAINER business generated valuable insights into customer behaviour, spending patterns and preferences. This data-driven approach enabled the loyalty programme to revisit its loyalty strategy, customer engagement triggers, personalise marketing efforts and maximise customer engagement leading to strong customer loyalty.
‘Darna Rewards’ by Aldar showcases a flexible strategy that embraces changes and seises progressive opportunities. The performance monitoring and reporting features empower businesses to track key metrics, identify areas for improvement and make data-backed decisions.
The dynamic approach leveraged in the process ensures that the programme remains responsive to market shifts, ever-evolving customer preferences and emerging industry trends, enabling Aldar to maintain a competitive edge.
Chief Revenue Officer, Vaibhav Goel at the ENTERTAINER business said, "Building the CLO technology into Aldar's Darna Rewards Loyalty Program has created a unique customer experience and the ENTERTAINER business is proud to be at the forefront of advising and building technology-based loyalty solutions, redefining customer experiences.”
The industry has taken notice of this transformative impact, positioning ‘Darna Rewards’ by Aldar as a game-changer in the loyalty programme landscape. As the programme creator, the ENTERTAINER business clinched the Mobile - Retail category win at the Middle East Technology Excellence Awards 2023 for its groundbreaking solution. The prestigious awards programme honours outstanding companies that made exceptional contributions in pursuit of technological innovation.
About the ENTERTAINER business:
The ENTERTAINER business offers customised loyalty and rewards opportunities to over 250 businesses globally. They enable businesses to tailor their loyalty and rewards programmes to serve their customers and staff. Whether driving customer acquisition, improving staff retention or increasing omnichannel data-driven engagement, the ENTERTAINER business delivers tangible ROI in addition to invaluable analytics and insights.
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The Middle East Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].