e& UAE brings home Middle East Technology Excellence Awards 2024 for all-in-one free messaging app

GoChat Messenger integrates groundbreaking AI features to transcend the conventional boundaries of messaging.

e& UAE’s commitment to technological innovation was rewarded at the Middle East Technology Excellence Awards 2024. The company’s GoChat Messenger, a cutting-edge voice and video calling app, secured the Digital - Technology category win, underscoring its role in shaping the future of digital communication.

GoChat Messenger delivers free, high-definition quality global calls, facilitating seamless communication between users along with a wide range of entertainment through a diverse range of games and the latest news and events. It also offers access to vouchers and deals and provides a multitude of home services. Additionally, GoChat has collaborated with e& money, the fintech arm of e& life, to launch payments services which empower users to securely manage local and international money transfers to 200 countries, bill payments, donations, and more by simply registering for payments on GoChat by using their Emirates ID or logging in using their e& money account details.

Khaled Elkhouly, Chief Consumer Officer e& UAE, said: “As GoChat Messenger continues to evolve, its comprehensive and inclusive approach underscores its role as an example of technology's ability to reshape modern communication and digital experiences. Our users enjoy a seamless journey through an interface that blends innovation, inclusivity, and ease of use, resulting in an unrivalled digital experience.”

Amongst the app’s innovative capabilities is the integration of GoChat GPT, an AI feature that exemplifies the transformative power of advanced technology in digital communication. Further amplifying user engagement, GoChat has introduced a dynamic rewards programme that allows users to earn coins through their daily activities on the app. These coins can be redeemed for offers such as mobile data, recharge bonus credit, VIP perks, stickers, and more. 

GoChat Messenger, launched in 2022, has rapidly gained popularity, surpassing ten million downloads worldwide. Its user-friendly approach, requiring only a mobile number for access, has contributed to its global reach. 

The Middle East Technology Excellence Awards honours pioneers of technological innovation in the region, having significantly contributed to the pursuit of excellence within the industry. It celebrates companies, initiatives, and leaders that have utilised advanced technologies in improving business outcomes.
 

About e& UAE
e& UAE embodies the telecom arm of e& in the UAE, with a mission to maximise stakeholder value, deliver an unparalleled customer experience and optimise business performance for sustainable growth and success.

Leveraging the latest world-class technologies, e& UAE will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming.
e& UAE will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond.

Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, e& UAE will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles, and AI.

To learn more about e& UAE, please visit: https://www.etisalat.ae.

The Middle East Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].