e& enterprise’s engageX wins Middle East Technology Excellence Awards 2025 for innovation ecosystem

The platform has accelerated CX services across the region.

e& enterprise, the digital transformation arm of global technology group e&, brought home the coveted Middle East Technology Excellence Awards 2025 in the Enterprise Software - IT Services category for its engageX innovation ecosystem, a Communications Platform as a Service (CPaaS) that has transformed customer experience (CX) services across the Middle East. It offers a diverse set of integrated features for various customer experience (CX) services, including end-to-end professional services to guide customers through their digital transformation journey.

e& enterprise’s customers benefit from engageX’s CX offerings, including in-house consulting, developer advocacy, and a centre of excellence focused on different industries. Leveraging its brand value and credibility, the ecosystem ensures unparalleled digital innovation and sets its customers apart in the competitive business landscape. With over 3,000 enterprise clients and recent expansions into Saudi Arabia and Türkiye, engageX supports regional ambitions like Saudi Arabia’s Vision 2030 and the UAE’s Vision 2031 by accelerating digital transformation and fostering economic growth.

Khalid Murshed, CEO of e& enterprise, said, “At e& enterprise, we’re passionate about helping businesses build stronger, more meaningful connections with their customers through engageX. This platform brings people together with smart, sustainable technology that makes every interaction seamless and personal. Winning this award shows how our omnichannel solutions and AI innovations are shaping a brighter, digital-first future for the Middle East.”

As part of its innovations within the ecosystem, e& enterprise has launched in the past year an omnichannel communication platform, engageX Nexus, which unifies messaging across SMS, WhatsApp, email, and other channels. In partnership with Infobip, e& enterprise introduced the Customer Engagement Hub in 2025, combining engageX Nexus with advanced data tools to enhance CX and ensure compliance with regional regulations. It empowers enterprises to streamline engagement and lower costs whilst ensuring compliance and seamless integration with CRM, Cloud Contact Centre as a Service (CCaaS), and payment systems. Additionally, its CCaaS offering delivers AI-powered automation, conversational AI, smart bots, real-time agent assist, and multi-language support, all locally hosted in the UAE.

The company has also established a strong regional presence by onboarding key clients across a variety of sectors, accelerating enterprise CX adoption across Saudi Arabia in the process.

The Middle East Technology Excellence Awards 2025 honour the remarkable achievements of both homegrown and international firms in shaping the Middle East’s evolving technological landscape, acknowledging their innovations, strategic growth, and contributions to economic and community development.

The Middle East Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].