DIAGNAL wins OTT Platform Award at Asia-Pacific Broadcasting+ Awards 2026 for CMGO Launch

The OTT stack powering Celestial Tiger Entertainment's CMGO took Chinese-language movie streaming across Southeast Asia.

DIAGNAL has won the OTT Platform - Hong Kong award at the Asia-Pacific Broadcasting+ Awards 2026, based on the development and deployment of an end-to-end OTT platform for Celestial Tiger Entertainment’s CMGO Chinese movie subscription streaming service. The project covered platform architecture, integration, launch and technical operations, supporting Celestial Tiger Entertainment's move into OTT operations across Singapore, Malaysia, and planned expansion markets.

As the prime technology systems integrator and primary solutions provider, DIAGNAL combined its Enlight Experience Suite and Enhance Content Suite along with multiple technology partners to deliver an integrated technology platform. The implementation included front-end applications, application management, and a video content management system. Integrations were completed with providers across encoding, multi-DRM, content delivery, analytics, and user engagement, allowing centralised control of platform operations.

Platform capabilities included support for mobile devices, web browsers, smart TVs, and set-top boxes. Monetisation pathways were configured for both B2B and B2C models, depending on go-to-market requirements. Multi-language user interfaces and recommendation systems were also deployed, supporting content discovery across Chinese languages, Bahasa Melayu, and English.

Operational workflows were structured through the content management system, which automated content ingestion, media asset creation, and publishing rules based on territory and scheduling requirements. A flexible integration framework enabled onboarding of subscription and payment partners, supporting commercial rollout in multiple regions.

Support extended beyond deployment, covering training and operational guidance during the platform setup phase. This contributed to the successful launch of CMGO in August 2024 in Singapore, followed by continued subscriber growth and further market development.

“This award reflects the years of experience embedded in Diagnal's solutions and the flexibility they provide with a modular architecture as well as the determination of our team to deliver on time for CMGO's launch. I'd also like to thank our technology partners for their strong support throughout,” said Reuben Verghese, CEO, Diagnal.

About Diagnal

DIAGNAL designs, builds and powers content experience destinations. We provide technology solutions and product development services to companies running premium video platforms. Our customers include broadcasters, sports federations and telcos around the world. We’re trusted by streaming leaders including beIN, Celestial Tiger Entertainment, Saudi Telecom, Optus, WRC, Comcast and more.

The Asia-Pacific Broadcasting+ Awards celebrate the pioneers redefining the broadcasting industry through cutting-edge technology, digitalisation, and engineering excellence. It highlights groundbreaking projects and innovations shaping the future of broadcasting across the Asia-Pacific region.

The Asia Pacific Broadcasting+ Awards is presented by Asia-Pacific Broadcasting+ and Asian Business Review. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your innovation and excellence in projects that advance the field of broadcasting in Asia, please contact Shela Ramos at [email protected].