channels by stc clinches win at Middle East National Business Awards 2025 for logistics transformation

It has consolidated three legacy distribution centres into a centralised fulfilment hub and deployed an advanced cross-distribution model.

stc Group sales and distribution arm channels by stc bagged the coveted Middle East National Business Awards 2025 in the Logistics - Saudi Arabia category for successfully spearheading a comprehensive logistics transformation initiative that reshaped its distribution landscape as part of its strategy to drive operational excellence and extract maximum value from its core channels.

In this initiative, channels by stc has consolidated three legacy distribution centres into a centralised Riyadh Fulfillment Hub. This consolidation has been complemented by the deployment of an advanced cross-distribution model, designed to manage stock allocation between its main warehouse, retail branches, digital fulfilment hubs, and field sales operations.

In parallel, it has introduced a Smart Replenishment Workaround, integrating enterprise resource planning and warehouse management systems to automate receiving, dispatching, and First In, First Out inventory controls.

These solutions have reduced logistics and warehousing operational costs by 15%, expanded warehouse capacity by 80% to enable higher throughput without increasing the physical footprint, and accelerated average receiving time by 38%, improving from 4 hours to 2.5 hours.

They have also sustained industry-leading delivery performance at 1.2 days for key product categories, enhanced inventory accuracy to 95% to minimise stock discrepancies, and surpassed customer satisfaction targets by achieving an 86% customer satisfaction score, compared to the 85% year-to-date benchmark.

Moreover, these transformations have unlocked significant operational efficiencies and have strengthened the company’s ability to rapidly respond to market demands, enabling faster product launches across smartphones, IoT, and consumer electronics segments.

By seamlessly integrating operational innovation with commercial priorities, channels by stc successfully enhanced customer experience, accelerated revenue realisation, and elevated its logistics function as a key enabler of business growth.

Middle East National Business Awards honours remarkable initiatives and projects of locally established companies across diverse industries in the Middle East region, celebrating their contributions to their respective markets.

The Middle East National Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Danica Avila at [email protected].