Centara Hotels & Resorts shines at Asian Management Excellence Awards 2025

It won the Thailand Team of the Year - Hospitality & Leisure award for its transformative digital coupon and voucher system.

Centara Hotels & Resorts has once again proven its fortitude in the hospitality industry, taking home the prestigious Thailand Team of the Year - Hospitality & Leisure award at the Asian Management Excellence Awards 2025. This recognition celebrates not just an innovative year for Centara but a transformative one, defined by cutting-edge digital solutions and a steadfast commitment to sustainability.

The award-winning initiative—a digital coupon and voucher system—has reimagined the guest experience. Designed to make stays smoother and more engaging, guests can redeem vouchers across multiple hotel touchpoints by simply scanning their key cards. Whether it’s a spa treatment or a dining promotion, the process is intuitive and paperless, reflecting a shift toward more sustainable operations.

This project is the result of a collaborative effort between Centara’s Corporate IT and Operations teams, with invaluable input from frontline service staff. Together, they crafted a system that does more than drive upselling revenue—it has annually eliminated over 500,000 paper transactions, significantly reducing waste. Within just four months, the system has already generated an impressive THB10m in additional revenue through upselling opportunities.

“It’s a game-changer in digital transformation for us,” said Udomluk Tantbirojn, Centara’s Chief Technology Officer - IT & Transformation. “This initiative embodies our vision for the future: combining innovative technology with sustainable practices to create exceptional experiences for our guests.”

Guests, too, have embraced the change, praising the convenience and simplicity of the system. By reducing the need for physical vouchers, Centara has not only streamlined operations but also made stays less stressful. 

The Asian Management Excellence Awards are a testament to the region’s top performers in business, recognising those who excel in areas like diversity and inclusion, employee engagement, and wellness initiatives. Categories include Executive of the Year, Innovator of the Year, Team of the Year, Employee Engagement of the Year, etc. For Centara Hotels & Resorts, this accolade is more than just a win; it’s a validation of the company’s forward-thinking approach and unwavering commitment to innovation.

At the heart of this achievement lies Centara's enduring ethos of care — care for its guests, the environment, and the future. This commitment drives the company to enhance guest experiences whilst championing sustainability across its properties. Through meaningful initiatives like reducing paper consumption, minimising plastic usage, and implementing innovative eco-friendly practices, Centara is actively shaping a greener future for both the hospitality industry and the planet. Dedication to exceptional service goes hand-in-hand with environmental stewardship, ensuring that the comfort of every guest contributes to a more sustainable tomorrow.

The Asian Management Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Jane Patiag at [email protected].