How can businesses avoid the digital adoption gap

Businesses are facing the challenge of bridging the gap between digital adoption and maximizing their digital investments. The digital adoption gap is formed when there is a significant investment in technology but it is not fully utilized by employees and users. This gap is a concern for business leaders as the investment in digital technologies is expected to reach $3.4 trillion by 2026. To maximize the value of technology and improve productivity, retention, and skills development, businesses need to focus on people and how they use technology. Providing a seamless layer on top of technology that helps users when they need it and customizing the user experience based on their skills and capability can help bridge this gap. Platforms and professionals that specialize in digital adoption can greatly influence the outcome of digital investments by simplifying the adoption of technology, providing assistance when needed, and tailoring the experience to the user.