Engage existing contacts with WhatsApp messaging
According to Alan Schmoll, the CEO of Pave, WhatsApp is becoming a top marketing tool for engaging customers. Businesses can use WhatsApp to connect with existing and potential customers, as well as previous customers who are no longer doing business with them. This platform offers a more effective way to engage contacts compared to other methods used in the past. Pave specializes in lead engagement and tracking and provides tools to help businesses easily engage with leads or contacts.
Schmoll explains that WhatsApp messaging is different from other social media messaging platforms because businesses don't need to have an existing connection with their contacts before messaging them. WhatsApp has higher open rates and levels of engagement compared to electronic direct mail. However, setting up a WhatsApp marketing tool requires more effort because WhatsApp is very protective of their platform and requires various checks and verifications before businesses can use it for bulk messaging.
In conclusion, WhatsApp is a highly effective way for businesses to engage customers and build brand loyalty. With Pave's lead engagement and tracking tool, businesses can easily incorporate WhatsApp into their marketing strategy.
To know more, watch the full interview.