Around 3 in 5 Malaysian e-commerce sellers optimistic for 2023 | Asian Business Review
, Malaysia
Photo from Shopee.

Around 3 in 5 Malaysian e-commerce sellers optimistic for 2023

Sellers in the health and beauty category are the most optimistic.

About 63% of Malaysia sellers are “excited and positive” about the e-commerce opportunities for 2023, with eight in 10 sellers looking into increasing product discovery, consideration and purchase online, a report by Shopee showed.

In the Adapting to Malaysia's Digital Consumers in 2023 report, Shopee said sellers in the health and beauty (71%,) toys, kids and babies (69%), and fashion and lifestyle (66%) categories are the most optimistic, saying they are on the track to seize opportunities this year.

Around seven in 10 sellers are also interested to reach consumers in Borneo in 2023, led by sellers in the fast-moving consumer goods (81%), sports, entertainment & recreation (75%), groceries and pets (74%) categories.

READ MORE: Malaysia outperforms business expectations in past 12 months: Shopee

With the increasing number of younger and more purposeful buyers this year, around 50% of the sellers want to cater to these value-based shoppers who support local goods.

The survey conducted in December 2022 involved 1,000 Malaysian marketplace sellers.

Follow the link for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Sustainable fuels not a silver bullet for shipping decarbonisation – experts
The shipping industry can only achieve a 2.8% emission reduction, even if it uses 54% of the world’s renewable energy.   Let’s bring the big question to fore: Are sustainable fuels the answer to decarbonisation in the shipping industry? Maritime experts question their viability as a solution.
Italy brings its strong suits to Singapore’s fintech expo
Italian trade executive says 9 firms at the Singapore Fintech Festival 2023 exemplify the diverse range of products and expertise Italy can bring to the table.
Digibank by DBS sets new digital banking standards
Apart from speed and convenience, DBS stays ahead with exceptional personalisation, open banking, and enhanced security.
Catholic Medical Center trailblazing big data and AI adoption in Korean healthcare
Its flagship Seoul St. Mary’s Hospital leads the seamless integration of cutting-edge technology across CMC’s eight affiliate hospitals.