AI patient engagement market hits $33.68b by 2032

The report projects 20.9% annual growth as cloud deployments dominate due to lower costs.

The global market for artificial intelligence (AI) in patient engagement is expected to reach $33.68b by 2032, growing at an annual rate of 20.9%, according to Polaris Market Research.

North America leads the market, driven by higher investment in digital health and wider adoption, according to Polaris.

Growth is also expected in Asia-Pacific, as telehealth services expand and healthcare providers increase the use of digital patient tools.

Healthcare providers are using AI tools more widely to handle patient communications, cut administrative work, and improve follow-up care.

These tools include chatbots, virtual assistants, and automated messages used for appointment booking, medication reminders, and after-care updates, Polaris said.

AI is also supporting remote patient monitoring, allowing providers to track patient data and spot potential health risks earlier.

The move toward value-based care is accelerating adoption, as providers seek better ways to stay connected with patients beyond hospitals and clinics.

Cloud-based systems make up the largest share of deployments, helped by lower costs and easier links to existing healthcare IT systems.

Tools focused on patient communication remain the most commonly used, the report said.

Most patient-facing AI tools rely on natural language processing, which allows systems to understand and respond to patient questions.

Machine learning and computer vision are increasingly used to analyse data and support monitoring tasks.

Companies active in this space include Cerner, IBM Watson Health, Nuance Communications, Ada Health, Lark Health, Welltok, Aiva Health, and PatientBond, Polaris said.