Love, Afare: Jumbo rebrands its retail portfolio arm | Asian Business Review

Love, Afare: Jumbo rebrands its retail portfolio arm

The leading F&B establishment operator expands its retail line of condiments and flavourings.

JUMBO Group Limited, one of Singapore’s top food and beverage (F&B) establishment operators, has recently launched Love, Afare, its rebranded retail arm.

Not only would Love, Afare offer a range of premix pastes and condiments to give home-cooked meals a taste of what is offered in Jumbo’s many restaurants, the brand will also offer souvenirs and small gifts.

Snacks and tea will soon become a part of Love, Afare’s product lineup.

The brand, with its vibrant colours and youthful tone, is a reflection of our enthusiasm to bring our retail portfolio to greater heights, and we look forward to extending our product range to continuously win the hearts of our fans,” said Jumbo CEO and Executive Director Ang Kiam Meng in a press statement.

Jumbo operates seven F&B brands: JUMBO Seafood, Hack It, Ng Ah Sio Bak Kut Teh, Zui Teochew Cuisine, Chao Ting Pao Fan, Kok Kee Wanton Noodle, and Xinyao Hainanese Chicken Rice. It operates 37 F&B outlets in 14 Asian cities.

It also provides catering services in Singapore, and sells packaged sauces and spice mixes in some of its outlets, select stores, travel agencies, and online.

In May, Jumbo said that it has experienced a significant decline in revenue in Singapore due to muted footfall at its restaurants during the pandemic. It announced an EBITDA of of $5.8m during the first half of 2021, ending March 31.

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