Asset World Corporation wins at Asian Technology Excellence Awards 2025

Its Generative-AI powered internal platform and lifestyle app were recognised for transforming hospitality and leisure experiences.

Asset World Corporation (AWC) was awarded the Thailand Technology Excellence Award for AI - Hospitality & Leisure and Digital - Hospitality & Leisure at the Asian Technology Excellence Awards 2025. The recognition highlights the company’s commitment to leveraging advanced digital platforms and artificial intelligence to not only lead in the real estate, hospitality, and leisure sectors but also to ensure the highest standard of customer engagement and experience. 

OWLAI (Organization Wide Library Artificial Intelligence) 

Generative AI-powered assistant is a cornerstone of AWC's digital transformation, enhancing operational agility and revolutionising internal knowledge management.  

OWLAI is an internal generative AI platform for AWC, trained on internal data from multiple departments. OWLAI uses role-based access control, ensuring users can only access documents and databases within their own department.

Driving business excellence across all properties and business lines 

Whilst OWLAI operates as an internal system, its real impact translates directly into tangible benefits for every AWC customer and partner across all of AWC’s properties, retail spaces and wholesale operations. 

By centralising critical knowledge and streamlining internal workflows, OWLAI ensures that all business units are equipped with instant, accurate and comprehensive information. This organisational agility allows AWC to elevate service delivery, enhance efficiency & responsiveness, and ensure consistent quality. 

By providing staff with instant access to complex data, AWC ensures its service is faster, more precise and tailored to evolving customer needs. 

The platform has already achieved significant internal gains, including a 20% reduction in information search times for investment teams and a 50% decrease in waiting times and translation costs for the legal department. These efficiencies free up teams to focus more intently on customer engagement and product innovation. 

By rapidly standardising access to best practices and operational intelligence, OWLAI guarantees a modern, seamless, and high-quality experience regardless of whether a customer is staying at a hotel, shopping at a retail centre or engaging with the wholesale business.

The future of hospitality: An AI-enabled enterprise 

Developed by AWC’s Enterprise Data Analytics teams and deployed on AWC’s private cloud using OpenAI’s LLMs via Azure AI, OWLAI is more than just a tool; it is a strategic asset. This achievement confirms to customers and stakeholders that AWC is not just a leader in physical asset development but also a leader in digital innovation. The company is building an organisation powered by a modern, convenient and fast internal framework that pushes operational boundaries, ensuring AWC remains highly effective in meeting and anticipating customer demands. The result is a promise: a continually improving and more efficient customer journey across the entire AWC ecosystem.

AWC is proudly advancing its goal of becoming a future-ready, AI-enabled enterprise where cutting-edge technology directly supports AWC’s mission of delivering value to customers. 

Pikul: Powering connected lifestyles through digital innovation

As Thailand’s leading hospitality and lifestyle group, AWC is redefining how customers connect across its ecosystem through Pikul, its flagship digital lifestyle application.

Launched in late 2023, Pikul has evolved from a simple voucher marketplace into a comprehensive engagement platform that unites AWC’s hospitality, retail, and lifestyle experiences under one seamless digital journey. The app now features e-wallet payments, property Wi-Fi onboarding, voucher redemption campaigns, and a tier-based loyalty programme, creating new ways for customers to discover, engage and earn rewards across AWC destinations.

Empowering seamless and rewarding experiences

By early 2024, Pikul’s in-app eWallet enabled users to top up via PromptPay and credit card, linking everyday spending with lifestyle rewards. Integration with AWC’s public Wi-Fi network further deepened engagement, introducing visitors to tailored offers and on-site campaigns. Initiatives such as the Food Lounge Campaign drove over 11,000 voucher redemptions and attracted nearly 3,800 new members, demonstrating how digital experiences can translate into real-world customer activity.

Pikul has rapidly expanded its user community and engagement across AWC’s hospitality and retail ecosystem, driven by continuous UX improvements and integration with a Customer Engagement Platform (CEP) for real-time, personalised interaction. These enhancements enable AWC to foster deeper connections and long-term loyalty amongst customers. 

Towards Thailand’s most generous lifestyle ecosystem

Looking ahead, AWC is preparing to launch Thailand’s most generous lifestyle loyalty programme – a unified ecosystem connecting hotels, retail spaces, dining venues, and partners under one rewarding platform. Through the expansion of Pikul’s partner network and the use of AI-driven customer insights, AWC is shaping a new era of connected hospitality – one where every interaction is seamless, meaningful, and personal. 

Together, these two achievements reflect AWC’s strategic vision to become a fully digital and data-driven organisation. By integrating advanced AI capabilities with customer-centric digital platforms, AWC is transforming how it operates internally and engages externally - setting new benchmarks for innovation, efficiency, and experience within Thailand’s hospitality and lifestyle sectors. 

Guided by its vision of “Building a Better Future for All” AWC continues to lead the way in redefining Thailand’s hospitality landscape through technology, creativity, and collaboration. These recognitions reaffirm AWC’s commitment to driving sustainable growth, empowering people and partners and creating lasting value for communities across every touchpoint.

The Asian Technology Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding retail initiatives, please contact Julie Anne Nunez-Difuntorum at +65 3158 1386 ext 242 or [email protected].