AND Marketing & Events brings home trophy for Qatar Team of the Year - Diversified Services 

The team was recognised for their passion and dedication in executing large-scale events.

AND Marketing & Events won Qatar Team of the Year - Diversified Services at the Middle East Management Excellence Awards 2024 for successfully executing Expo 2023 Doha, the first A1 International Horticultural Exhibition in Qatar, the Middle East, and North Africa. 

AND Marketing & Events were able to secure and manage the large-scale event, Expo 2023 Doha and delivered the first closing ceremony in the region to be fully produced by Arab event professionals.

They also organised daily entertainment and cultural activations at the heart of Al Bidda Park in Doha, attracting more than 4 million visitors over 6 months whilst fostering cultural exchange and promoting sustainability. They curated immersive experiences within three main zones, covering a total area of 120 hectares, including the 50-hectare Cultural and Family Zones and the 70-hectare International Zone.

Going beyond expectations

Although faced with many challenges, AND Marketing & Events demonstrated exceptional leadership and innovation. They viewed the challenge as a unique opportunity to showcase their capabilities and continue crafting immersive event experiences in the market.

By delivering such large-scale and historic events, they not only showcased their team's capabilities but also elevated the company's profile and reputation within the market for excellence and innovation, attracting promising business opportunities from key stakeholders and clients in the country.

Through extensive market research and collaborative brainstorming sessions, the team developed a comprehensive proposal that exceeded expectations and demonstrated creative thinking abilities and an ambitious mindset.

AND Marketing & Events navigated logistical and resource constraints with efficient allocation strategies, open communication, and proactive problem-solving, ensuring the project's success whilst propelling their company's growth. By leveraging their collective expertise and ingenuity, AND Marketing & Events was able to overcome these obstacles and deliver the project on time and within budget, surpassing the client and key stakeholders’ expectations.

Innovation and customer relations 

AND Marketing & Events actively sought to innovate and evolve their business practices to propel even greater growth. They prioritised customer satisfaction and nurtured long-term relationships, earning the trust of their clients and partners, which translated into repeat business opportunities and reinforced their reputation for reliability and integrity.

Additionally, the team utilised emerging technologies, integrating immersive experiences into daily activations and events to enhance efficiency and productivity. This culture of creativity and excellence was the driving force behind their success, setting them apart in a competitive landscape.

The team's remarkable contributions to the company's growth are a testament to their resilience, innovation, and commitment to excellence. By successfully delivering Expo 2023 Doha, they elevated their company's profile and set a precedent for future success in the industry. By continuing to push boundaries and embrace new challenges, AND Marketing & Events remains dedicated to driving innovation and shaping a brighter future for the company and the industry as a whole. 

The Middle East Management Excellence Awards is a prestigious awards programme cultivating and sustaining global institutional and leadership competitiveness across the region. It celebrates individuals, teams, and initiatives that have made substantial contributions to business success, employee well-being, and inclusivity across the region.