Brand Marketing
Ad inflation drives brands toward affiliate marketing
Ad inflation drives brands toward affiliate marketing
Rising acquisition costs push brands to performance-based, AI-enabled partnerships.
Taylor Swift is coming to Asia: Are you ready for it?
With only two stops in Asia, most Swifties won’t be able to go to The Eras Tour, but that’s only made the hype stronger.
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1. Hong Kong insurance sales rebound as Chinese visitors return 2. Restrictive funding looms for thermal coal miners, Fitch Ratings says 3. Singapore retailers shift from points to real-time loyalty models 4. Home improvement segment drives Thailand retail sales in April 5. Hospitals redesign care as patients turn to health appsResource Center
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Why Manulife chose courage over convention — tackling taboo conversations to reframe ageing as a chapter of possibility.
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The next CX in APAC: Businesses can finally deliver on promises made a decade ago
The Iran fuel shock is not just a story about oil, but a story about coordination