Brand Marketing
Ad inflation drives brands toward affiliate marketing
Ad inflation drives brands toward affiliate marketing
Rising acquisition costs push brands to performance-based, AI-enabled partnerships.
Taylor Swift is coming to Asia: Are you ready for it?
With only two stops in Asia, most Swifties won’t be able to go to The Eras Tour, but that’s only made the hype stronger.
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1. Probability disclosures unlikely to dent blind-box demand in Singapore 2. Affluent women force rethink of legacy planning in Asia-Pacific 3. Easing rents lure retailers back to Hong Kong streets 4. China smartphone shipments fall 3.3% as Huawei, Apple gain 5. Online shopping boom drives Malaysia e-commerce growth momentumResource Center
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Awards
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17
Event News
He shares his outlook on Asia’s evolving broadcasting landscape whilst also highlighting his approach to future-ready infrastructure and mentoring the next generation of TMT leaders.
Commentary
The Iran fuel shock is not just a story about oil, but a story about coordination
Why a clear digital roadmap is essential for business success
Why Asia Pacific businesses must prepare for a new era of geopolitical cyber threats
Resilience amidst oil volatility: Implications for Southeast Asia’s energy security
How innovative eco packaging enhances brand value in Asia
The survival playbook for the CEO amidst geopolitical conflicts