APAC consumers anxious about future despite AI optimism

Across the region, 68% view AI as having a positive impact on the world.

Whilst Asia Pacific (APAC) consumers embrace artificial intelligence (AI) and new technologies, many are anxious about the future, according to an Ipsos report.

Across the region, 68% view AI as having a positive impact on the world, compared to 57% globally, with China being the most receptive to new technology amongst 50 surveyed markets.

Despite this optimism, concerns about AI remain, Ipsos said. In India, the perception that technological processes are negatively affecting lives has risen by 19% since 2013, whilst Japan saw an 18-point increase in this sentiment. 

Additionally, 7 in 10 worry about digital privacy and data collection practices, with concerns particularly high in the Philippines (86%), Thailand, and Singapore (81% each).

Younger generations are notably uneasy, with over half (57%) of Gen Z respondents wishing they had grown up during their parents' era. Ipsos suggested that brands could leverage this nostalgia by combining traditional elements with modern technology.

Climate change is another pressing issue for APAC consumers, with 8 in 10 believing immediate action is needed to avert environmental disasters, Ipsos said.

Most respondents feel that minimising climate change should not fall solely on individuals, with 73% claiming they are already doing all they can for the environment. Indonesians led this sentiment at 91%, followed by Thailand (89%) and the Philippines (87%).

Three-quarters of respondents believe companies are failing to address environmental concerns. In countries such as India, Taiwan, Indonesia, and Thailand, there is a prevalent view that it may already be too late to mitigate climate change.

Hamish Munro, Ipsos APEC CEO, noted that whilst the region is ready for transformation, it expects businesses to lead the charge in promoting environmentally conscious changes.