Empowering the future of healthcare supply chain through automation & digital transformation | Asian Business Review
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Empowering the future of healthcare supply chain through automation & digital transformation

Zuellig Pharma Malaysia’s award-winning strategy is redefining pharmaceutical distribution for a smarter, more connected value chain.

In today’s fast-evolving healthcare landscape, operational agility and seamless customer experiences are no longer optional, but essential. For Zuellig Pharma, automation and digital transformation are not parallel tracks but integrated pillars of a bold strategy to redefine pharmaceutical distribution and empower better healthcare outcomes.

By bringing together advanced automation and intelligent digital transformation, Zuellig Pharma is creating a future-ready supply chain that delivers more than just medicine—it delivers trust, transparency, and impact.

That strategy has now been recognised with two prestigious accolades at the Malaysia Technology Excellence Awards 2025 for breakthroughs in both automation and digital innovation.

Making healthcare more accessible in Asia

With over 100 years of experience, Zuellig Pharma has earned a reputation for reliability, integrity, and quality. Today, that legacy lives on through the company’s strong commitment to innovation, sustainability, and customer-centricity.

The company works closely with global pharmaceutical manufacturers, governments, healthcare professionals, and providers to expand access to life-saving medicines and healthcare products. Its operations span three core areas: distribution, commercialization, and clinical trial support, underpinned by a technology-first and sustainable approach.

With a presence in over a dozen Asian markets, Zuellig Pharma is one of the region’s leading integrated healthcare solutions providers. Its purpose of Making Healthcare More Accessible drives every decision and innovation.

This holistic approach blends physical automation with digital capabilities, creating an intelligent, customer-first supply chain ecosystem that is faster, smarter, and more responsive.

Setting the standard in sustainability

Zuellig Pharma’s transformation isn’t just technological, it’s ethical. Sustainability is embedded in how the company operates, innovates, and delivers healthcare.

The company is the first and only in Asia-Pacific to achieve an outstanding performance score of 90 points from EcoVadis, placing it amongst just 60 top-performing companies worldwide out of over 130,000 respondents.

For the fourth consecutive year, Zuellig Pharma has also earned a Platinum rating from EcoVadis, ranking it in the top 1% globally for environmental and social performance.

Automation that moves with purpose

In 2024, Zuellig Pharma Malaysia launched a large-scale automation transformation at its Shah Alam Distribution Centre. Successfully completed in Q4 2024, this two-year initiative has redefined operational excellence for the company and their customer experience.

Key features include: automated shuttles, travelling at 1 metre per second and capable of carrying up to 1 tonne; 9 high-speed lifters; high-density storage spanning 9 levels; and seamless integration with advanced warehouse management and control systems.

These enhancements have drastically reduced manual handling, improved order accuracy, and enabled more robust risk management and faster fulfilment, all while enhancing cold chain compliance and sustainability through energy-efficient systems.

But this transformation is more than infrastructure. It enables a smarter flow of information and materials, and lays the foundation for predictive logistics and real-time visibility, which are cornerstones of a truly digital supply chain.

Digitising customer experience with eZRx+

To complement the physical transformation, Zuellig Pharma has also expanded its digital ecosystem, delivering greater convenience, control, and insight to customers through its award-winning platform, eZRx+.
As ASEAN’s leading B2B healthcare e-commerce platform, eZRx+ supports over 59,000 customers, offering real-time stock visibility and smart product search; mobile-first order tracking and digital documentation; seamless digital payments, automated returns, and backorder management; and 24/7 AI chatbot support and integrated customer service and many other features available.

Together with the Client Portal, a single-entry platform for end-to-end procurement workflows, Zuellig Pharma has created a fully connected experience where healthcare providers can manage orders, track deliveries, and access insights with ease.

This powerful combination of automation and digital innovation gives customers the best of both worlds - the speed and precision of smart infrastructure and the flexibility and transparency of intelligent digital tools.

Shaping the future of healthcare

As Zuellig Pharma continues to evolve, one thing remains constant: its commitment to Making Healthcare More Accessible for the communities it serves. By combining next-generation automation with transformative digital platforms, the company is not only solving today’s challenges—it’s building a more holistic healthcare ecosystem through its leading integrated solutions.  

The Malaysia Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].

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