Manulife survey finds independence outweighs lifespan amongst priorities

All respondents either own or intend to buy insurance.

About 62% of people in Asia are prioritising quality of life and independence over simply living longer, according to Manulife’s Asia Care Survey 2025.

The respondents said maintaining financial, physical, and mental freedom is more important than lifespan extension, which was cited by only 8%.

The study surveyed 9,034 adults aged 25 and above across nine markets: mainland China, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam. All respondents either own or intend to buy insurance.

As life expectancy in Asia is projected to rise from 75 years in 2022 to 79 by 2050, the survey explored changing attitudes toward aging and wellbeing. 

It found that 76% of respondents now view illness as a natural part of aging, redefining “health” as the ability to remain active despite health issues rather than being illness-free.

However, this perception may not be matched by adequate action. 

Whilst 62% believe they are taking enough preventive steps, less than half focus on basic measures like maintaining a healthy weight, managing stress, or getting enough sleep. 

Only 25% monitor key health indicators like mobility, muscle mass, and grip strength.

There are wide variations by country. In mainland China, 88% believe they are taking sufficient preventive action, compared with only 25% in Japan and 47% in Vietnam.

On financial preparedness, 43% of respondents believe they won’t have enough funds in retirement. 

Japan was the most pessimistic (77%), followed by Singapore (43%), mainland China (27%), and Vietnam (15%). 

Whilst 74% acknowledge the impact of financial wellbeing on health, this recognition does not consistently translate into concrete planning.

The survey found that professional financial advice significantly improves confidence. Amongst those working with a financial planner, 74% felt prepared for retirement, compared with only 40% of those without such support.

Across the region, cash, savings, and fixed deposits make up half of personal financial assets. 

Despite inflation risks, many continue to prioritise cash holdings over investments, largely due to fear of capital loss. 

Whilst 54% agree they need to invest more to maintain their lifestyle in old age, the same proportion say they are reluctant to do so.

According to Fabio Fontainha, head of Wealth & Asset Management, Asia at Manulife, unlocking long-term financial stability will require stronger investment planning.

The Manulife Asia Care Survey has been conducted annually since 2019. The latest edition was carried out in January and February 2025 through online self-completed questionnaires.