5 factors pushing Singaporeans to visit Hong Kong

Singaporeans' travel consideration to HK rose between February to March.

Singaporeans' keenness to travel to Hong Kong recently rose, thanks to the city’s “Hello Hong Kong” campaign.

Data from YouGov showed that during the campaign period, consideration of Hong Kong as a travel destination started on an upward trend.

During the start of the campaign on 2 March, travel consideration rose to 14.3%. 

“By 20 March, when the campaign winners were revealed, consideration of Hong Kong as a travel destination gained another 1.2 percentage points to reach 15.5%,” YouGov reported.

Based on the survey, almost half (41%) of Singaporeans want to visit Hong Kong due to its “overall value for money.”

Other factors that are pushing Singaporeans consumers to visit Hong Kong are the availability of transportation (37%), safety measures such as cleanliness and crowd levels (37%), low cost of flights, hotels, and activities ((31%), and the temperature and climate of the city (28%).