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Around 1 in 2 Thai consumers likely to switch beauty brands
Around 1 in 2 Thai consumers likely to switch beauty brands
Gen Zs want brands with positive messages, whilst Gen Xers look for cosmetic products offering skincare benefits.
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1. bolttech, Sumitomo Corporation to tackle Asia’s used smartphone market 2. Singapore ranks fourth in global AI readiness and tech skills 3. Waste-to-energy ties with mainland key to Hong Kong's green goals 4. BTN urges reforms to scale up low-carbon housing in Indonesia 5. Global venipuncture procedure market to hit $1.5b by 2030Resource Center
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PwC’s Loretta Fong stresses personalisation, innovation, and agility in brand experience
She highlights the role of technologies and customer-centric strategies in shaping scalable and future-ready brand experiences.
Commentary
Mobile-first web design: Why Asian brands can't afford to ignore it in 2025