Thai Life Insurance Public Company Limited wins at the Asian Management Excellence Awards 2025

Its CEO, Chai Chaiyawan, has effectively addressed problems for the company and driven it towards successful outcomes.

Thai Life Insurance company has achieved significant growth in working methodology, brand building, and human resource development, amongst other aspects, making it an industry leader.

This success is not possible without the visionary approach and strong leadership of its CEO, Chai Chaiyawan.

Mr Chaiyawan's perspective on his role as a strategist rather than an executive underscores his strategic mindset and adaptability. His emphasis on critical thinking, attention to detail, and improvisational skills highlights his ability to manage effectively and thrive in dynamic environments. These attributes are essential for navigating complex challenges and driving informed decision-making.

His problem-solving approach is rooted in the philosophy of trial and error, emphasising the value of both successes and failures as opportunities for growth and skill enhancement. This perspective enables him to refine strategies continually and lead the organisation towards sustained success.

Moreover, Chaiyawan places significant emphasis on the collective strength of his team. He firmly believes that the success of any organisation is rooted in the collaboration, dedication, and unity of its members. Whilst leadership is critical, he acknowledges that it is the collective effort of the people within the organisation that ultimately drives sustained success.
 
Thai Life Insurance has demonstrated a clear commitment to prioritising "people" as a cornerstone of its operations and vision. By positioning itself as a "people business," the company underscores the importance of fostering strong relationships with its customers, employees, partners, shareholders, and the broader society.

Furthermore, the company places significant value on its personnel, recognising them as a reflection of its culture and potential. By consistently upholding and communicating this people-centric organisational culture, Thai Life Insurance reinforces its dedication to nurturing an environment of excellence and collaboration. This strategic focus ensures the company remains aligned with its mission whilst contributing meaningfully to the communities it serves.
 
At the same time, it has implemented principles and values for its employees, including "care, empathy, and trustworthiness," and places great importance on developing its personnel through upskilling, reskilling, and cross-skilling. This involves elevating existing skills, acquiring new ones, and adapting to the demands of the ever-changing work environment, thereby creating an efficient and distinctive management approach.

Mr Chaiyawan places significant emphasis on fostering a digital mindset by transforming the attitudes of employees and sales agencies. His approach centres on motivating them to integrate digital technologies and tools into their daily operations, with a particular focus on leveraging the sales tools already implemented within the organisation. He underscores the importance of understanding that digital tools are pivotal to the company's future success.

Mr Chaiyawan's exemplary leadership has propelled Thai Life Insurance towards sustainable success and ongoing innovation. In recognition of this remarkable achievement, he has been honoured with the prestigious Thailand Executive of the Year - Life Insurance award at the Asian Management Excellence Awards 2025.
 
"Leading an organisation to success is more than just a milestone in each phase; it is about the company's continual progress. This progression has established Thai Life Insurance as one of Thailand's leading life insurance companies. Mr Chai is confident that through our collaborative efforts, we will instil faith in Thai people in Thai Life Insurance as a homegrown brand that is on par with global companies," the business stated.

The Asian Management Excellence Awards celebrates the most successful business leaders, innovators, and companies in Asia by recognising exceptional achievements in various domains, including employee engagement programmes, diversity and inclusion projects, and health and wellness initiatives.

The Asian Management Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Jane Patiag at [email protected].