Infinix’s ZERO X Series bags Marketing & Brand Initiative of the Year – China award for marketing initiative | Asian Business Review

Infinix’s ZERO X Series bags Marketing & Brand Initiative of the Year – China award for marketing initiative

The project is in corporate partnership with Royal Observatory Greenwich.

Infinix received the Marketing & Brand Initiative of the Year – China award in the recently concluded Asian Telecom Awards for its exciting ZERO X Series launch project. The awards programme recognises remarkable achievements and initiatives of leading telecom companies across Asia paying particular attention to outstanding campaigns.

Infinix engaged in a strategic corporate partnership with Royal Observatory Greenwich to promote its flagship new devices, the ZERO X Series, a space-themed webinar was hosted at the observatory with journalists, tech influencers and experts from around the world.

Titled “Infinix presents: See beyond”, the online workshop, conducted at the world-famous UNESCO world heritage site at the Royal Observatory Greenwich brought together a unique panel of experts from the astronomy and technology fields.

More than 100 media personalities from over 14 countries all joined in to discuss edge technology, space and exploration. Astronomer Dr Emily Drabak-Maunder was also invited to take a photo of the Moon using the ZERO X Pro.

At the centre of the event was the product launch for ZERO X Pro. It features a 60x Moonshot camera, the first mobile phone that gives users in emerging markets the ability to zoom directly into the Moon on a clear night sky and get a crisp image.

The idea was to liken the phone to a telescope, and this was done by using a combination of top-quality optical technology and next generational software that brings the Moon to the palm of the user's hand.

This marketing strategy helped Infinix convey its brand spirit of empowering today’s youth with trendy technology at attainable price points that is out of reach for the everyday consumer in emerging markets. The Moonshot technology opened the possibility for budding photographers to express their creative personality and level up their talent using a small device.

For this effort, Infinix received the Marketing & Brand Initiative of the Year – China award. In granting the award, the judging panel considered three major achievements of the marketing and brand initiative.

First is that the company was able to educate the public on the moon and introduced ways to take clear photographs using one powerful device and at a low price point.

The next achievement is that the event attracted famous international leading technology media to publish articles and videos on the ZERO X Pro, and it received positive coverage from mainstream and business media.

Lastly, the panel also noted how Infinix was able to create an innovative co-branded phone launch. Whilst it was able to showcase the key benefits of its products, public interest in space was also ignited and taken into account during the whole project.

The overall performance of the digital event showcased how well the two brands of Infinix and Royal Observatory Greenwich fit together in bringing to life this innovative flagship smartphone launch.

Follow the links for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

China launches world's first 6G test satellite
The low-earth orbit satellite offers low latency and high data transfer rates.
China Life Insurance to see 45% YoY profit slump – Nomura
China Life is the only insurer Nomura covers that has adopted the transition plan for the new accounting standards (IFRS) for insurance contracts.


PLN leads ASEAN in energy sector sustainability governance
In 2023, Indonesia’s PLN decreased its ESG risk rating by 8 points, reduced greenhouse gas emissions by 9.7m tonnes, and added 296mW of renewable energy.
Alfamart’s rapid expansion never overtakes quality service
With 19,087 across Indonesia and 1,680 more in the Philippines, the minimarket operator marks 25 years as a top choice for shopping.
Budget 2024: 3 tax strategies to offset BEPS 2.0 effects
Should the directive be implemented, selected MNEs will be subject to a global minimum tax of 15%.