Axis Bank’s DIFC Branch wins the ‘Customer Service Excellence’ award at the Middle East International Business Awards | Asian Business Review
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Axis Bank’s DIFC Branch wins the ‘Customer Service Excellence’ award at the Middle East International Business Awards

The third largest private sector bank in India was recognised for its excellent customer service.

India’s third largest private sector bank, Axis Bank’s Dubai International Financial Centre (DIFC), won the ‘Customer Service Excellence’ award in the Banking category at the Middle East International Business Awards. Axis Bank’s DIFC has been recognised as an excellent customer service provider in Dubai, offering an entire spectrum of financial services to customer segments across large and mid-corporates, MNCs, and MSMEs. This prestigious award platform aims to celebrate the achievements and recognise the outstanding contributions of foreign companies towards boosting the economy in the Middle East.

Axis Bank’s DIFC Branch is a wholesale banking branch regulated by the Dubai Financial Services Authority (DFSA). It falls under the Category 1 Bank license that offers a vast spectrum of financial services such as accepting deposits, advising on financial products, arranging and advising on credit, arranging investment deals, dealing in investments as an agent, dealing in investments as a principal, providing credit, and providing custody. The branch is also engaged in commercial lending activities, such as arranging syndicated loans, trade finance activities, money market, forex, and other treasury functions.

Speaking on the occasion, Mr. Rajiv Anand, Deputy Managing Director, Axis Bank, said, "In a consumer-led economy like ours, things are moving faster than before. Therefore, one of the most critical qualities that an organisation needs to have is to be on top of the ever-evolving customer expectations by developing an ability to listen to its customers deeply, proactively, and consistently. At Axis Bank, we strive to deliver best-in-class financial solutions and excellent customer service with the smart use of technology and valuable insights, thereby providing our customers with an array of effective financial solutions.’’

To offer best-in-class services to its customers, the branch has reduced its overall turnaround time for a particular transaction involving an end-to-end customer journey from 8-10 days to a mere 1 day. By ensuring quick turnaround and timely response, the bank is all set to provide a delightful experience to its customers on every transaction, be it in providing trade finance services or other branch banking transactions.

DIFC branch also provides credit facilities to individual professional clients and is soon slated to offer wealth management solutions. Additionally, the DIFC Branch also undertakes business with various banks and financial institutions.

Today, DIFC offers one of the region’s most comprehensive FinTech and venture capital environments, including cost-effective licensing solutions, fit-for-purpose regulations, innovative accelerator programs, and funding for growth-stage start-ups. Situated in the heart of DIFC and considered the best amongst all other peer banks, Axis Bank’s DIFC branch continues to work with unwavering passion and commitment to servicing its clients, thereby building a formidable franchise for the future.

The Middle East International Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Julie Anne Nuñez at [email protected].

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