ASUS targets private hospitals with lower-cost hardware

Energy-efficient computing and more affordable medical monitors are emerging as procurement considerations as Philippine healthcare providers expand their digital infrastructure.

Philippine private hospitals and clinics are emerging as a target market for lower-cost healthcare hardware as providers balance technology upgrades against procurement and long-term operating expenses.

Elie Fermindoza, Technical PR for ASUS Philippines and partner of Wanfang Hospital Taiwan, said during the Taiwan Expo 2026 that ASUS is expanding beyond conventional computing equipment into medical monitors and other healthcare hardware.

The company is initially focusing on private healthcare providers because procurement can move more directly than in government hospitals, where purchases require public bidding.

“As of now, we venture on the private one because it’s much easier to coordinate with them,” Fermindoza said, adding that the company is working with private hospitals, clinics, and smaller healthcare establishments.

Cost is another consideration as hospitals assess technology investments. Fermindoza said ASUS mini PCs offer lower power consumption, potentially reducing energy use over longer deployment periods. The company is also positioning its medical monitors as a more affordable alternative to products from larger healthcare equipment brands.

ASUS is already supplying medical monitors to some Philippine hospitals, including facilities in San Juan and Ortigas.

Its computing hardware is also being positioned for emerging artificial intelligence workloads. Recent mini PCs can process AI software locally, whilst server-grade hardware is available for larger workloads.

For healthcare operators, the procurement decision increasingly extends beyond upfront equipment costs to energy consumption, computing requirements, and after-sales support as digital infrastructure expands.