Asian Experience Awards 2026 honours Asia’s experience leaders

Winners showcased forward-thinking initiatives that made a significant impact across organisations and industries.

To provide meaningful experiences that respond to the evolving customer expectations, organisations in Asia have gone beyond products and services. They have shifted to digital transformation, personalisation, workplace culture, and customer-centric design, which have become crucial factors in how businesses achieve success.

Those who have excelled in this were recognised at the Asian Experience Awards 2026 during the awards dinner held at the Marina Bay Sands Expo and Convention Centre in Singapore on 1 October 2026. At the ceremony, the spotlight was shone on the organisations and their impactful initiatives that have improved customer and employee experiences, strengthened engagement, and created lasting value. 

The winners were determined by an independent panel of distinguished industry experts, including Dorothy Peng, Partner, Customer Strategy & Design, Deloitte Southeast Asia; Ram K. Narasimhan, EY Asean Digital and Technology Transformation Leader, EY Asia East Microsoft Consulting Leader, and Partner, Consulting, Ernst & Young Advisory Pte. Ltd.; Guillaume Sachet, Partner, Corporate Transformation, KPMG in Singapore; and Alan Lim, Partner, Simon-Kucher.

Congratulations to this year’s winners for delivering outstanding experiences and inspiring excellence in Asia!

ASIAN EXPERIENCE AWARDS 2026 WINNERS

AIA Investment Management (Thailand) Limited
Thailand Product Experience of the Year - Financial Services

Allianz Malaysia Berhad
Malaysia Digital Experience of the Year - Financial Services

Araneta City (ACI, Inc.)
Philippines Digital Experience of the Year - Real Estate

World Cellar (World Kitchens, Araneta City)
Philippines Brand Experience of the Year - Food & Beverage  

Atlas Copco Group
Malaysia Brand Experience of the Year - Manufacturing Technology

Bank of China (Hong Kong) Limited
Hong Kong Employee Experience of the Year - Banking

BASF (Malaysia) Sdn Bhd
Malaysia Employee Experience of the Year - Chemicals
Malaysia Partner Experience of the Year - Chemicals

Canon Singapore Pte. Ltd.
Singapore Brand Experience of the Year - Electronic Manufacturing

CelcomDigi Berhad
Malaysia Customer Experience of the Year - Telecommunications
Malaysia Digital Experience of the Year - Telecommunications
Malaysia Service Experience of the Year - Telecommunications

CHAGEE
China Digital Experience of the Year - Food & Beverage
Singapore Digital Experience of the Year - Food & Beverage

Citibank Singapore Limited
Singapore Customer Experience of the Year - Banking
Singapore Digital Experience of the Year - Banking
Singapore Service Experience of the Year - Banking

Converge ICT Solutions Inc.
Philippines Digital Experience of the Year - Telecommunications

Converge ICT Solutions Inc.
Philippines Product Experience of the Year - Technology

Daythree Digital Berhad
Malaysia Digital Experience of the Year - Business Services
Malaysia Employee Experience of the Year - Business Services

Defence Technology Institute, Thailand
Thailand Brand Experience of the Year - Aerospace & Defense
Thailand Digital Experience of the Year - Aerospace & Defense

DFI Retail Group
Hong Kong Brand Experience of the Year - Retail

Expereo
Singapore Customer Experience of the Year - Business Services
Singapore Digital Experience of the Year - Business Services

Federal Authority For Identity and Citizenship
United Arab Emirates Digital Experience of the Year - Government

Grabtaxi (Thailand) Co., Ltd.
Thailand Customer Experience of the Year - Technology
Thailand Employee Experience of the Year - Technology
Thailand Service Experience of the Year - Technology

Great Eastern
Singapore Customer Experience of the Year - Life Insurance

Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank)
Vietnam Customer Experience of the Year - Banking

Kasikornbank Public Company Limited
Thailand Customer Experience of the Year - Banking

Krungsri Auto (GO by Krungsri Auto Application)
Thailand Product Experience of the Year - Banking

Lao Telecommunication Public Company
Laos Brand Experience of the Year - Telecommunications

Malaysian Communications and Multimedia Commission (MCMC)
Malaysia Employee Experience of the Year - Government

Mashreq
United Arab Emirates Customer Experience of the Year - Banking

Maxicare Group
Philippines Customer Experience of the Year - Health Products & Services
Philippines Digital Experience of the Year - Health Products & Services

Megaworld Lifestyle Malls
Philippines Brand Experience of the Year - Dining & Entertainment
Philippines Brand Experience of the Year - Marketing
Philippines Customer Experience of the Year - Retail

Mohammed Bin Rashid Housing Establishment
United Arab Emirates Service Experience of the Year - Government

Nanyang Technological University (NTU)
Singapore Digital Experience of the Year - Education

NCS Pte Ltd
Singapore Employee Experience of the Year - IT Services

Netpoleon Group
Singapore Distribution Experience of the Year - Technology

NTUC LearningHub Pte Ltd
Singapore Brand Experience of the Year - Training and Development

Plaza Premium Group
Hong Kong Customer Experience of the Year - Hospitality & Leisure

PT Asuransi BRI Life
Indonesia Digital Experience of the Year - Life Insurance

PT Bank DBS Indonesia
Indonesia Partner Experience of the Year - Banking

PT Bank Mandiri (Persero) Tbk
Indonesia Customer Experience of the Year - Banking

PT PLN Indonesia Power UBP Priok
Indonesia Product Experience of the Year - Energy

Bakoel Bamboe managed by Selera Group
Indonesia Customer Experience of the Year - Food & Beverage

San Miguel Global Power Holdings Corp.
Philippines Employee Experience of the Year - Utilities

SAS Institute
India Brand Experience of the Year - Technology
South Korea Brand Experience of the Year - Technology
Taiwan Brand Experience of the Year - Technology

Scoot Pte Ltd
Singapore Customer Experience of the Year - Airline
Singapore Employee Experience of the Year - Airline
Singapore User Experience of the Year - Airline

Singlife
Singapore Service Experience of the Year - Financial Services

Singtel
Singapore Digital Experience of the Year - Telecommunications
Singapore Employee Experience of the Year - Telecommunications

Supersports
Thailand Digital Experience of the Year - Retail

SUZLON ENERGY AUSTRALIA PTY LTD
Australia Service Experience of the Year - Renewable Energy

TNB Power Generation Sdn. Bhd.
Malaysia Employee Experience of the Year - Utilities

TP Malaysia
Malaysia Customer Experience of the Year - Outsourcing
Malaysia Partner Experience of the Year - Outsourcing
Malaysia Service Experience of the Year - Outsourcing

True Corporation Public Company Limited
Thailand Customer Experience of the Year - Telecommunications
Thailand Service Experience of the Year - Telecommunications

United Overseas Bank (Thailand)
Thailand Employee Experience of the Year - Banking

United Overseas Bank Limited
Singapore Digital Experience of the Year - Financial Services

Vantive Healthcare Limited
Hong Kong Service Experience of the Year - Healthcare

VIKKI DIGITAL BANK LIMITED
Vietnam Product Experience of the Year - Banking

Visa
Hong Kong Customer Experience of the Year - Financial Technology

Watsons Thailand    
Thailand Brand Experience of the Year - Retail
Thailand Customer Experience of the Year - Retail

Zong CMPAK
Pakistan Brand Experience of the Year - Telecommunications
Pakistan Digital Experience of the Year - Telecommunications

The Asian Experience Awards is presented by Asian Business Review. For more information about the awards programme, please contact the awards team at +(65) 3158 1386 or [email protected].