SAS wins three awards at Asian Experience Awards 2026

Documentary campaign showcases the human impact of enterprise AI solutions across regional markets.

SAS won India Brand Experience of the Year - Technology, South Korea Brand Experience of the Year - Technology, and Taiwan Brand Experience of the Year - Technology in the Asian Experience Awards 2026.

The global data and artificial intelligence (AI) leader shifted its business-to-business customer marketing strategy from technical feature breakdowns to cinematic, human-focused stories. Its regional campaign, titled “A collection of stories driving real-world impact,” captured customer challenges and outcomes using documentary-style filmmaking. Local production crews filmed in native languages across the award-winning markets to ensure cultural authenticity.

In India, the campaign highlighted Shriram General Insurance, which adopted the SAS Viya Data and AI platform for real-time decision-making. This initiative produced a 75% increase in reporting efficiency and maintained zero-downtime availability for 11 million policyholders. SAS supported the market roll-out by engaging over 550 attendees during local activations.

Then in South Korea, the project highlighted SAS’ work with DB Insurance, which implemented AI and network analytics to transform their fraud detection capabilities. The system reduced investigation times from hours to just two minutes whilst increasing accuracy. This effort protected millions of honest policyholders and gained global attention during International Fraud Awareness Week.

Lastly, in Taiwan, the focus turned to Ding Ding Integrated Marketing Services and their HAPPY GO loyalty programme. Using SAS Customer Intelligence 360, the company applied real-time personalisation across nearly one million daily customer touchpoints, generating a 4-5x uplift in productivity. The initiative also delivered a 20% uplift in response rates across HAPPY GO’s 11 million loyalty programme members. This was complemented with event activations at the Taiwan CXO Summit and AI Solution Day with ISII, which engaged 150 local business leaders.

By replacing jargon-heavy promotion with customer-first storytelling, SAS increased organic audience engagement and deepened C-suite relationships. The business integrated these documentary assets into account-based marketing playbooks, social campaigns, and sales outreach, turning creative content into a reliable growth engine across Asia Pacific.

The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences. It applauds unique, standout, and innovative experience initiatives launched for clients, potential customers, or employees.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact the awards team at +(65) 3158 1386 or [email protected].