Megaworld Lifestyle Malls wins three awards at Asian Experience Awards 2026

The company revitalised a major retail destination, strengthened a township’s cultural identity, and reimagined the holiday experience across its malls.

Megaworld Lifestyle Malls won Philippines Brand Experience of the Year - Dining & Entertainment, Philippines Brand Experience of the Year - Marketing, and Philippines Customer Experience of the Year - Retail in the Asian Experience Awards 2026.

Iloilo Business Park, Megaworld’s integrated township in Iloilo City and home to Festive Walk Iloilo and Festive Walk Parade, stood out as a living showcase of regional culture, food, and public life. The local government designated the township as Iloilo City’s Center of Arts and Culture. Across its lifestyle and entertainment destinations, visitors enjoyed a diverse dining selection, after-hours venues, and year-round cultural activities. Events such as the Iloilo Arts Festival and the Dinagyang celebrations combined visual arts, fashion, music, and local gastronomy, turning the township into an active cultural destination.

For its nationwide holiday campaign, More Than Merry, Megaworld Lifestyle Malls elevated the traditional Christmas shopping season. Going beyond traditional festive decorations, individual malls featured custom art installations created alongside local designers and community craftspeople. Highlights included couture-inspired centrepieces, light shows made from recycled materials, and design-led installations. These visual features served as focal points for holiday markets, live performances, and community parades, driving higher footfall and revenue growth across properties.

Meanwhile, Lucky Chinatown, a Megaworld Lifestyle Mall in the heart of Binondo, Manila, underwent a major revitalisation to modernise the customer journey whilst preserving local heritage. The redevelopment introduced the Imperial Wing, which transformed the former bargain shopping area into a more curated retail destination with a second supermarket anchor and new Asian lifestyle brands. The mall installed the country’s first suspended LED cylinder in its atrium, delivering interactive digital shows for shoppers. Enhanced interiors and direct access to the Chinatown Museum helped increase visitor traffic and overall sales.

The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences. It applauds unique, standout, and innovative experience initiatives launched for clients, potential customers, or employees.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact the awards team at +(65) 3158 1386 or [email protected].