Daythree Digital Berhad secures double win at Asian Experience Awards 2026

Recognition for digital and employee experience highlights Daythree’s transformation through technology, AI, behavioural insights and human-centred design.

Daythree Digital Berhad has been recognised in two categories at the Asian Experience Awards 2026, receiving Malaysia Digital Experience of the Year - Business Services and Malaysia Employee Experience of the Year - Business Services.

The dual recognition reflects Daythree’s approach to transforming both customer and employee experiences by combining technology, artificial intelligence, data, and human insight.

For Digital Experience, Daythree was recognised for DAISY, its internally developed digital experience ecosystem integrating customer engagement channels, workflows, analytics, automation, and AI.

The initiative addressed a customer experience challenge within multi-chat operations, where extended agent focus on one conversation could increase waiting time for other customers. Rather than treating this solely as an agent performance issue, Daythree redesigned the digital environment to encourage fairer distribution of attention across active conversations.

The results were significant. Single-chat focus duration declined by 71.85%, customer dissatisfaction relating to difficulty reaching an agent fell from 28.12% to 13.56%, whilst customer satisfaction increased from 47.3% to 84.3%. Developing DAISY internally also enabled Daythree to avoid an estimated RM6.93m in third-party licensing costs over three years.

Chiew Sin Kwang, CEO of Daythree AI Labs, said: “Digital transformation should not start with technology. It should start by understanding where friction exists and what experience we want to create. With DAISY, technology and AI became the enablers of measurable improvements in customer experience, operational efficiency and commercial value.”

Daythree was also recognised for its Employee Experience Journey, an integrated approach spanning recruitment, onboarding, capability development, career progression, leadership development, and employee engagement. Rather than viewing these as separate touchpoints, Daythree brings them together as a connected journey designed to help employees feel supported, engaged, and empowered throughout their careers.

At the heart of this approach is Daythree’s proprietary Maestro Hierarchy of Needs,  which brings together five interconnected dimensions: Foundation, Connection, Growth, Empowerment, and Fulfilment. These dimensions are supported by learning and development, transparent career pathways, mentoring, and leadership development, creating an employee experience that evolves alongside employees as they grow within the organisation.  The initiative contributed to lower attrition, improved employee satisfaction, operational efficiencies, and a threefold increase in internal career progression.

Charanjit Kaur, CEO of Daythree Business Services, said: “The experience we create for our customers begins with the experience we create for our people. By giving employees clearer opportunities to learn, grow and progress, we strengthen both employee engagement and our ability to consistently deliver better outcomes for clients.”

Raymond Davadass, Group CEO of Daythree Digital Berhad, said the two awards reflect the Group’s wider transformation.

“These recognitions demonstrate what we are building across Daythree — an organisation where technology, AI and human capability work together to create better outcomes for customers, employees and clients. Our transformation is focused on solving real challenges, creating measurable value and building capabilities that can scale.”

Together, the awards reinforce Daythree’s evolution into a digital-first, AI-led business process services provider, where technology and people are developed together to create better experiences at scale.

The Asian Experience Awards recognises organisations across Asia for initiatives that deliver meaningful customer, user and employee experiences with measurable business impact.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact the awards team at +(65) 3158 1386 or [email protected].