Converge ICT Solutions Inc. wins at Asian Experience Awards 2026

The company shifted broadband from speed tiers to a lifestyle-led product ecosystem built around how consumers live, work, and play.

Converge ICT Solutions Inc. won Philippines Product Experience of the Year - Technology in the Asian Experience Awards 2026 for its Live to the Power of X Campaign.

Traditional broadband products often rely on technical specifications like speed, bandwidth, and price. Whilst these metrics matter, they rarely help consumers understand which plan fits their lifestyle. Recognising this gap as internet speeds became standard across providers, Converge ICT Solutions Inc. redesigned its product experience around real customer needs instead of speed tiers.

Guided by the Live to the Power of X campaign, the company created dedicated lifestyle offerings. Products such as GameChanger for gamers, Netflix Bundle for entertainment, Time of Day for changing online schedules, and Super FiberX for connected families allowed customers to select services based on daily use. This structure simplified decision-making whilst increasing customer value.

To support this product structure, Converge ICT Solutions Inc. launched interactive Power of X Lounges. These physical spaces allowed visitors to test lag-free gaming, buffer-free streaming, smart home tools, and productivity setups before subscribing.

The company also refreshed its digital touchpoints to deliver personalised recommendations based on online behaviour. Tailored communications ensured gamers saw gaming solutions whilst families explored smart home bundles, maintaining consistency across digital and physical experiences.

This strategy produced strong business results. Adoption of higher-value broadband plans expanded, whilst bundle adoption increased from low single digits to nearly half of all subscribers. The initiative reached millions of customers and contributed to overall subscriber growth.

By building broadband around customer lifestyles rather than technical metrics, Converge ICT Solutions Inc. delivered clear value to consumers and created a new approach for product experience in the Philippine telecommunications industry.

The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences. It applauds unique, standout, and innovative experience initiatives launched for clients, potential customers, or employees.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact the awards team at +(65) 3158 1386 or [email protected].