Araneta City wins with dual victories at the Asian Experience Awards 2026

A rewards mobile app and weekly wine-tasting classes together bridge digital convenience with immersive engagement.

Araneta City (ACI, Inc.) has cemented its status as a trailblazer in lifestyle and retail innovation, securing two major accolades at the prestigious Asian Experience Awards 2026.

The country's premier lifestyle hub earned Philippines Digital Experience of the Year - Real Estate for the Araneta City Rewards Mobile App, and Philippines Brand Experience of the Year - Food & Beverage for Wine 101 by World Cellar.

The Asian Experience Awards honours the most ingenious initiatives by companies delivering exceptional, standout experiences for customers, clients, and communities. These twin victories highlight Araneta City's ongoing commitment to blending technological convenience with world-class physical engagements.

Redefining retail: Philippines Digital Experience of the Year - Real Estate

The Araneta City Mobile App was recognised for creating a unified digital ecosystem across retail, dining, transit, entertainment, hospitality, and residential hubs. The platform connects physical and digital touchpoints to reward users for active participation, event attendance, and regular spending across the complex. It offers personalised experiences, delivering tailored offers to specific visitor profiles, including pet owners and event-goers, whilst providing tenant partners with a data-driven channel for targeted campaigns.

To date, the application has recorded over 82,000 downloads and tracked millions in encoded transaction receipts. By offering strategic intelligence on consumer behaviour, the app has significantly driven foot traffic and repeat visits throughout the district.

Demystifying wine culture: Philippines Brand Experience of the Year - Food & Beverage

In the food and beverage category, Wine 101 by World Cellar—located inside World Kitchens on Level 4 of Gateway Mall 2—was celebrated for creating Northern Metro Manila's most accessible and engaging wine-tasting classes.

Held every Friday evening, the 90-minute classes demystify wine culture for beginners and enthusiasts alike. Led by an in-house sommelier with Level 3 certification from the Wine & Spirit Education Trust (WSET), participants master practical tasting skills, label decoding, and bottle opening techniques whilst sampling three distinct pours. Guests pair their wines with diverse culinary offerings from 15 show kitchens within World Kitchens. By sourcing up to 4,000 bottles directly from global vineyards, the program keeps pricing approachable and breaks down traditional fine-dining barriers.

The weekly initiative has successfully sparked remarkable guest growth, enhanced community engagement, and created vibrant dining synergies across the venue.

Araneta City (ACI, Inc.) is a pioneering 35-hectare commercial hub in Quezon City, offering a comprehensive mix of shopping, dining, entertainment, hospitality, and residential spaces. Guided by a vision of continuous innovation, Araneta City remains committed to delivering extraordinary lifestyle experiences for millions of patrons.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact the awards team at +(65) 3158 1386 or [email protected].