Allianz Malaysia Berhad wins at Asian Experience Awards 2026 for AZ360

The unified platform transforms the complete insurance agent lifecycle through intelligent automation.

Allianz Malaysia Berhad won Malaysia Digital Experience of the Year - Financial Services at the Asian Experience Awards 2026 for its digital platform, Allianz 360 (AZ360).

Life insurance distribution requires agents to navigate vast amounts of information across multiple operational stages. Research revealed that agents spent a significant amount of time on repetitive administrative tasks whilst switching between several non-integrated systems for training, licensing, sales, and servicing. These operational challenges inspired the creation of AZ360 as an  integrated solution.

AZ360 supports the entire agent journey across mobile, web, and tablet interfaces. It integrates recruitment, pre-sales, sales, and post-sales processes in one place. Digital features include artificial intelligence (AI)-powered lead generation, smart notifications for real-time sales opportunities, and a unified calendar that consolidates all work activities into a single view.

The application also offers real-time performance dashboards, income projection capabilities, and customer profile management. Built on a flexible architecture, AZ360 supports multiple currencies and languages for rapid deployment. This gives agents more time and improves their ability to provide tailored services to clients, driving acquisition and customer retention.

AZ360 achieved widespread adoption amongst the workforce, including most top-performing agents. This resulting efficiency led to higher overall agent productivity, more than 280,000 transactions within five months, and growth in customer repurchase rates. Furthermore, the centralisation helped reduce contact centre call volumes and insurer communication costs.

Future enhancements for AZ360 include AI-powered candidate screening, a multilingual distribution chatbot, and automated coverage gap analysis reports to support agent client meetings.

The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences. It applauds unique, standout, and innovative experience initiatives launched for clients, potential customers, or employees.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact the awards team at +(65) 3158 1386 or [email protected].